Health and Safety In a workplace

I have chosen two work places to compare in my health and safety investigation. First one is in my school, and my second workplace is in St James medical centre. I wrote up a questionnaire about health and safety to give to both of my workplaces. An employee in this place will fill out the questionnaire to see how much they know about their work place. Firstly both my workplaces do know the evacuation procedures in the event of an emergency or a fire. Waste Materials: Each workplace uses different methods of disposing of their waste materials. The workplace has special bins for unsafe waste and the school uses the sinks or black bags because it is usually not harmful waste thrown away if it is then it is disposed appropriately for the type of martial of substance. The workplace recycles all unwanted paper the same as the school has just bought in paper bins to use in each classroom. Is the electricity is used safely: In each workplace there is different electricity safety insurgency firstly in the Post-graduates who have just finished university can also use electronic information for a variety of things as well. Firstly keep in touch with all there friends that they made from university on websites such as Facebook, MySpace and others like that as well as the chat programs e.g. MSN and others. Secondly using it to find jobs and to start to look for cars and houses school the students can use the switches and the equipment under supervision the teacher has control of the safety switches and the circuit breakers in each lab. The workplace has a rule that only qualified elections are allowed to touch the equipment. Prevent fire: Each workplace is smoke free to insure no fires caused by that. The school has gas cut of switches if the fire was caused by gas to stop the building blowing up. No naked flames and put on near chemicals that are flammable. Each workplace has fire alarms. The medical centre insures that all equipment is switched off before leaving building at night. Effects on environment: The medical centre knows the effect in the environment is helping people. In the school Some ways of having to use the electronic information can be: having to buy clothes online delivered to your door, buying plane tickets for anywhere around the world, having your shopping delivered to your door by a local super market e.g. Tesco, Sainsbury and ASDA. there is know effects to the environment because there are such few hazards chemicals and if there was then they would be so few medical centres w that it wouldn't make any differences. Hazard chemicals: Each work place does use chemicals the medical centre has correct training for individuals that are handling them and also monitoring of using them too. The school has fume cupboards are used in the labs ands correct storage. Each chemical is clearly labelled how bad it is also they have fire proof cabinets. None of my work places use any biological hazards. First aid: In the medical centre there are doctors and qualified nurses in the case of emergency first aid. In the school there is about 7 teachers qualified in first aid,

TTR Period

They took control of the production of nutmeg, cloves, cinnamon, and mace. Due to this, the Dutch profits skyrocketed and they had a strong centralized control over the Indonesian islands, and were also strategically laced near China for trade purport nineties. Jamestown, Virginia being est.. In America; Thirty Years War used starting in late 16th century when slaves were Of use in the Atlantic region plantation complex The social set up of the way slaves were treated in society is known as the plantation complex.The complex was the agricultural system based in Brazil, North America, and the Caribbean. The system had slaves working under their masters, usually to harvest crops and bring in more profits for their master at free labor. Conflict between Ottoman and Safaris Empires; McHugh empire under Kafka Politically) 6181648 Thirty Years War This war between Rise of Catholic and Protestantism protestant states completely split Europe apart, as well as it being one of the most devasta ting European conflicts in history. 6005 Outage unites Japan The once feudal State Of Japan was united by Outage around this time. Some people say that this saved Japan from being taken over as other small island states had been. China got screwed over by silver trade 1500516005 Colonization of the Americas Americas lead to a mass dying out of peoples and paved the way for European do menace Atlantic slave trade in the continent.More Political(Ally) 16801760 King unification of China The unification during the King dynasty was an eighty year military effort to solidify China into an empire. The reason for this was largely security precautions to prevent another Mongol cone guest of China. Second Ottoman Empire siege of Vienna; High point of Slave Trade: European enlightenment; Wars of Islamic Renewal in West Africa 1 598 The Edict of Antes Henry IV issued the Edict of Antes to alleviate some of the tension between the Catholics and the Protestants.The purpose of this was to stop the brutal massacres and battles. It offered mom leniency for the French Protestants in hope that they would return to the Catholic Church and end this religious â€Å"war'. Jamestown is established as the first English settlement in North America; French colony in Quebec established; missionaries expelled from Japan Map: represents fur trade Interaction w/ the Environment(Ally) ca 1500 1600 Fur Trade The â€Å"World Hunt† was an economical and ecological turning point in the Americas.

Building a ‘Beauty Brand’ Veet India Essay

Building a ‘Beauty Brand’ Veet India – Beyond Hair Removal Executive Summary The solution attempts to address the transition of Veet from a hair removal brand to a true beauty brand. Starting with a study of the depilatories market in India and Veet’s growth over the years to create a platform, the results of the primary research have been presented. The primary research was a combination of questionnaire based research and PAPIs (paper aided personal interviews). The brand awareness of Veet was measured through both recognition and recall of the brand. The salience for the competitor brands like Anne French and Fem were also analyzed. Responses were gathered to identify the preferred usage locations of hair removal products. The product attribute associations, both positive and negative, were measured. An assessment of the brand personality was also undertaken by means of projective market research techniques. A combination of the strong functional values along with the emotional benefits was used to identify the key categories that were suited for brand extension. Elimination of product categories were based on reasoning related to inappropriate associations as well as data on market dynamics achieved from secondary research. Finally, three extensions in two phases have been proposed with a market potential study for each. Highlights of the communication strategies have also been proposed. The recommended strategy aims to initialize the transition of Veet as a true beauty brand in the coming years. Contents Executive Summary2 Introduction3 Hair Removal Market in India3 Veet in India6 Veet – Brand Image6 Primary Research & Data Analysis7 Research Overview7 Data Analysis8 Brand Equity, Brand Personality & Possible Extensions12 Brand Equity12 Brand Personality Model12 PossibLe Extensions13 RoadmaP & Positioning16 Brand Extension plan16 Positioning In New Segments17 Conclusion19 Introduction Personal care sector covers segments like hair care, body care, baby care etc. In India this sector is currently valued at around INR 320 billion and is posting robust growth year-on-year. Veet is player in the niche depilatories segment within this market. Hair Removal Market in India Hair Removal or depilatories segment in India is relatively niche segment. It is valued at around INR 4 billion which means its contribution to the personal care market is a modest 1. 27%. While the market size is small the segment has tremendous potential and has been seeing robust growth year on year. As seen above, the segment was a ‘late bloomer’ showing exponential growth in 2004-05 and in 2006-07. Over the past few years year on year growth has stabilized around 19%. To better understand the nuances of this segment one must look at target consumer segments as well as the competing brands in this space. Brands in Depilatory Segment The brands dominating this segment are: Anne French dominated this category as the first mover and the only player for almost 4 decades. Anne French’s product positioning was primarily functional showing usage and highlighting product attributes. The entry of Veet in 2004 changed the face of the market with player moving from product centric, functional adverts to emotional benefits. Veet’s entry and new positioning strategy also explains the 60% y-o-y growth spurt in 2004-05. Currently Veet is the market leader in hair removal creams with a market share of around 34. 1%. Fem is the market challenger with its presence in hair removal creams and bleaching products. Target ConSumer Segments The penetration of hair removal products is relatively low with the young, single, educated and urban women being the prime users. * With a 68% category penetration there is enormous untapped potential in the segment. However this potential can only be realized with category expansion. * Increasing urbanization and more women entering the main stream white collar work force Growth in consumer base is on the cards

Once Upon a Time Nadine Gordimer Essay

In Nadine Gordimer’s â€Å"Once Upon a Time†, Gordimer discusses the consequences of the family’s actions due to paranoia of the outside world. In the extract, Gordimer paints a picture of how the couple had taken extreme measures, erecting physical barriers around them to protect themselves from the purported dangers of their external environment, until they are unaware about the dangers that these barriers pose to themselves. Hence, the extract underlines the dangers that prejudice poses for oneself and the futility of trying to protect oneself from the infinite dangers lurking. In the above extract, Gordimer employs the use of the third person narrative, which â€Å"reveals the thoughts of the family members†. The reader is allowed a bird’s eye view into the reasons why safety was paramount to the couple and the measures taken by them to keep their house safe. Also, with the third person narrative, details that foreshadow the grisly fate awaiting the little boy are made more apparent. Moreover, without any names pegged to the characters, Gordimer leads the reader to believe that the incident seems typical, which conversely allows the reader to be provoked into a stronger reaction towards the devasting effects that prejudice brings and the possibility that it can happen to almost anyone. Therefore, with the third person narrative, Gordimer not only manages to invoke the reader’s incredulity towards the extreme measures taken by the family in protecting themselves, but also foreshadows the unhappy ending for a supposed fairytale. The purposeful omission of the boy at the start of Gordimer’s narration in the above extract foreshadows that the boy would not be living â€Å"happily ever after†. The story’s structure is a reversal of a classic fairytale’s structure, by stating that â€Å"a man and his wife who loved each other very much and were living happily ever after† at the beginning. The story begins with the premise that the couple is living happily ever after, but only introduces their child later, which breaks the conventional fairytale’s structure, foreshadowing an unhappy ending. Thus, Gordimer foreshadows that the boy was unable to live happily at the end of the story with a reversed fairytale’s structure and the deliberate separation of the boy from his parents. Gordimer also makes use of imagery and irony to emphasise the extreme prejudice that the family harbours and the effects of prejudice that they would later experience. In the extract, the plaque to deter intruders had â€Å"the silhouette of a would-be intruder† which â€Å"was masked† which â€Å"therefore proved the property owner was no racist† a s one could not tell if the would-be intruder â€Å"was black or white† . The image of a silhouette already conjures up a black person in one’s mind, which adds an ironic element when one continues reading that â€Å"people of another colour were quartered† and â€Å"not allowed into the suburb† . The colour of a silhouette has one linking the intruder with black people as it is dark. This further adds on to the irony with the panic that the wife experiences that the black people might â€Å"open the gates and stream in†, as the family was concerned about protecting themselves from people who were already barred from their suburb merely due to their race. One could not tell a person’s race merely from a silhouette, which emphasises how narrow-minded and racially biased the community is. Thus, Gordimer points out the absurdity of actions carried out due to a person’s racist outlook and foretells the disastrous consequences in store for the family. Gordimer also uses diction to convey the absurdity of the protective measures as taken by the family. She writes that anyone who â€Å"tried to open the gates† and â€Å"pulled off the sign† is oddly required to â€Å"announce his intentions† with the installation of gates meant to keep intruders out. With the word â€Å"announce†, Gordimer highlights the futility of the security measures taken by the family, because no intruder will request for permission to break in and underlines the ludicrousness of trying to be protected from intruders. The irony is that the intruder is now depicted as a civilized individual who would await permission before intruding. Additionally, the gates were meant to keep intruders at bay, not to serve as a warning to the family before the house was broken into. Thus, Gordimer allows the reader to rethink the effectiveness of the security measures employed by the family and the futility of such measures, as one cannot prevent someone who just wants to break in. Word Count: 762 words

It Happened On The Way To War Paper Essay

It Happened On The Way To War is a book by Rye Barcott. This book talks about a marine who dreams of making a difference in the world. We read about his life, feeling as if we were a part of it. Three values that he clearly shows in this book are balance, leadership and Inspiration. Somebody once said that in order to succeed in life, you have to have a balance between your personal life and your professional life. Rye Barcott not only shows us the importance of having a balance, but he also shows us how hard it is to find that balance. While he was a part of the Marines, he was expected to transition easily from the combat mode to peace keeping mode. He thought that he will be able to separate the founder of Carolina for Kibera(CFK) from the marine that he was meant to be and vice versa. However as he started his journey, he soon realized how difficult finding balance actually is. After he came back from Kibera and started bootcamp. Rye noticed a difference in his performance. His said that for the first time in his life, he was in the bottom half of the class. â€Å" It’s like a dual culture shock† (90 Barcott, Rye) thats what is what his mother said that he was going through. This was the first time, we see Rye struggling to keep his personal and professional life separate. As time went by he was able to over come the cultural shock, however once he was an official marine. he was presented with a new challenge. He had to look at children that he was trying to improve the lives off, as potential suspects. As a marine he had to check kids that looked innocent for bombs and weapons and then then as a founder of CFK he had to go and help them. In my leadership class, I have been taught that in order to be a good leader you need to do 5 things. You have to model the way, inspire a shared vision, encourage the heart, challenge the process and enable others to act. In the book, Rye demonstrates most if not all of these 5 qualities. He modeled the way, by showing people that you don’t need to be rich in order to make a difference in the world, you just need dedication and a good group of people who are willing to work with you. When Rye met Salim, he decided to take take Salim’s vision of Kibera and make it his own. He inspired a shared a vision, Salim told Rye his dream about Kibera’s future and how he is currently trying to achieve it, however he probably did not expect Rye to actually support the dream or even come back to Kibera. However Rye shocked him by not only coming back to Kibera, but also by working with him to achieve his goal. Tabitha’s meeting with Rye is a great example of how Rye encouraged the heart.He had just met Tabitha and she was asking him to trust her and help her. There was no guarantee that Tabitha would succeed, but Rye supported her and helped her achieve her dream. Challenging the Process requires you to stand up and stand out of the crowd. There are many books published about a person and the amount of good her or she does in the world. However the reason that Rye’s story is different from others is because Rye is a marine. People are attracted to this book, because on the front cover the caption reads â€Å"A Marines Path To Peace† Which is very unique. When people think about the Marines, they think of war not peace. There aren’t many books about a marine that fights a war in the day, and runs a non-profit organization by night. The work that Rye does in his book, things like organizing soccer tournaments and trash clean ups, enables others to act. In order for the kids to play the sports, they have to help the community by cleaning up the trash. It taught the kids positive feedback. They did something good for others and in return they got something good out of it. This practice motivated the people of Kibera to act! This wasn’t the only way he enabled other to act, he was able to convince his friend Nate to help others and modeled the way for him. Inspiration is a huge deal in Rye’s life. He would have not achieved some much in his life, if he wasn’t inspired by the people he met in his life. Tabitha and Salim showed him that even though they have faced many hardships, it is still possible to achieve your dreams as long as you work hard with passion and integrity. His teachers/professors at UNC helped him tremendously. When him and his friends weren’t able to get many funds, it was his professors that helped him get through, and motivated him and gave him guidance that eventually got him the funds that he needed. Not only did they guide him, but they helped him with his project. Professor Peacock and Kohn who he met in his freshman year helped him with his thesis in grad school and taught him how to run an effective non-profit organization. Even when he was a kid, his father’s marine friends were mentors for him. â€Å"My good fortune started when I was a bot.† (110, Barcott, Rye) They guided him and helped him realize his future plan. They guided him because they knew that he would in return be an inspiration and guide others in the future. Which is exactly what he did. He became an inspiration for the kids of Kibera. Rye Barcott’s journey in this book, wasn’t an easy one. The three values that he demonstrated in this book, balance, leadership and inspiration made him very unique. When he first started his journey, he did not have all three values, however as he grew as a person, he developed these values and tried to perfect them. Work Cited †¢ Barcott, Rye. Carolina For Kibera. N.p., n.d. Web. . †¢ Barcott, Rye. It Happend on the Way to War. USA: Bloomsbury, 2011. Print.

Roman Civil War: Compare 69 Ce and 193 Ce

Civil War: compare 69 CE and 193 CE. Consider the issues of imperial Succession, the roles of the senate, military importance, and the ultimate settlement. How were they the same and different. The Year of the Four Emperors was a year in the history of the Roman Empire, AD 69, in which four emperors ruled in a remarkable succession. These four emperors were Galba, Otho, Vitellius, and Vespasian. The suicide of emperor Nero, in 68, was followed by a brief period of civil war, the first Roman civil war since Mark Antony's death in 30 BC. Between June of 68 and December of 69, Rome witnessed the successive rise and fall of Galba, Otho and Vitellius until the final accession of Vespasian, first ruler of the Flavian Dynasty. This period of civil war has become emblematic of the cyclic political disturbances in the history of the Roman Empire. The military and political anarchy created by this civil war had serious repercussions, such as the outbreak of the Batavian rebellion. (The Jewish Revolt was already ongoing. )Vespasian did not meet any direct threat to his imperial power after the death of Vitellius. He became the founder of the stable Flavian dynasty that succeeded the Julio-Claudians and died of natural causes as emperor in 79. The Year of the Five Emperors refers to the year 193 AD, in which there were five claimants for the title of Roman Emperor. The five were Pertinax, Didius Julianus, Pescennius Niger, Clodius Albinus and Septimius Severus. The year 193 opened with the murder of Commodus on New Year's Eve, 31 December 192 and the proclamation of the City Prefect Pertinax as Emperor on New Year's Day, 1 January 193. Pertinax was assassinated by the Praetorian Guard on 28 March 193. Later that day, Didius Julianus outmaneuvered Titus Flavius Sulpicianus (Pertinax's father-in-law and also the new City Prefect) for the title of Emperor. Flavius Sulpicianus offered to pay each soldier 20,000 sestertii to buy their loyalty (eight times their annual salary; also the same amount offered by Marcus Aurelius to secure their favours in 161). Didius Julianus however offered 25,000 to each soldier to win the auction and was proclaimed Emperor by the Roman Senate on 28 March. However, three other prominent Romans challenged for the throne: Pescennius Niger in Syria, Clodius Albinus in Britain, and Septimius Severus in Pannonia. Septimius Severus marched on Rome to oust Didius Julianus and had him decapitated on 1 June 193, then dismissed the Praetorian Guard and executed the soldiers who had killed Pertinax. Consolidating his power, Septimius Severus battled Pescennius Niger at Cyzicus and Nicea in 193 and then decisively defeated him at Issus in 194. Clodius Albinus initially supported Septimius Severus believing that he would succeed him. When he realised that Severus had other intentions, Albinus had himself declared Emperor in 195 but was defeated by Septimius Severus at the Battle of Lugdunum on 19 February 197.

Theodore Roosevelt's Military Experience Research Paper

Theodore Roosevelt's Military Experience - Research Paper Example One can never undermine the naval reconstruction undertaken by Theodore Roosevelt. As the Assistant Secretary of the Navy Roosevelt was deeply influenced by naval officer and historian Alfred Thayer Mahan and he rendered remarkable services in establishing a modern navy that could protect the interests of the nation around the globe. In fact, Roosevelt strongly believed in expansionism and he held that â€Å"the United States should build up its navy and start asserting its global power† (Shmoop 9). Even though he served the navy as assistant secretary for only one year Roosevelt took special efforts to develop â€Å"contacts with noted naval strategists, planned future strategies for a naval war with Spain, and appointed George Dewey to command the Asiatic Squadron† (Crucible of Empire-PBS Online). All these efforts culminated in the emergence of Roosevelt as one of the most efficient and tactful of American military officers. Theodore Roosevelt’s war in Cuba ha s elaborately been documented by many authors of history. As the Assistant Secretary of the Navy he prepared the navy ready for any wars and he succeeded in convincing the army that intervention in Cuba is necessary. He convinced his navy men that â€Å"it was the moral duty of the United States to end Spanish misrule in Cuba and to stop at once and forever the despotic tyranny of the Spanish Governor-General, Weyler† (Lewis 120). In his autobiography Roosevelt himself confesses that the war in Cuba was inevitable and that it was motivated by humane motives rather than for political interests. In his autobiography he observes that â€Å"Spain attempted to govern her colonies on archaic principles which rendered her control of them incompatible with the advance of humanity and intolerable to the conscience of mankind† (Roosevelt 159). Thus, Roosevelt sought to wipe out the misery, degradation, devastation and destruction that the Cubans had to endure at the hands of the Spanish imperialists. In 1898 the explosion occurred on the USS Maine in Havana Harbor offered a golden opportunity for Roosevelt to prompt the American government to wage war in Cuba. Roosevelt also motivated his men to assist the Cubans who were waging a very important war to gain independence from Spain since 1895. Roosevelt played a pivotal role in the Spanish-American War, the Battle of Manila Bay and his able leadership at the helm of the First Volunteer Cavalry, nicknamed as the "Rough Riders" won him recognition as well as popularity. The voluntary cavalry men under Roosevelt supplemented the depleted U.S. Army in the war and tuned the war in favor of the US army. Roosevelt and his Rough Riders landed in Cuba on 22 June 1898 and by August the Rough Riders turned the war in favor of the American force. At the battle of San Juan Heights Roosevelt led the army from the forefront and the image of Roosevelt charging up the San Juan Hill in 1898 turned out to be a historical icon in the US history and very soon he assumed the status of a national hero. The question whether Theodore Roosevelt should be awarded the medal of honour evoked a lot of debates in the United States. While his own companions offered testimony for his courage and absolute fearlessness in the battlefield it is doubtful why he was not honoured with the Medal of Honor during his life time itself. There are many historians who hold that

Analysis Coursework Example | Topics and Well Written Essays - 500 words - 1

Analysis - Coursework Example It may not generally be not difficult to confirm optional information in examination, however every exertion must be made keeping in mind the end goal to demonstrate the validity of the sources being utilized as a part of any exploration. On the off chance that solid and faultless, optional information give chances to replication. The accessibility of information gathered at times empowers researchers to utilize longitudinal outlines. Optional investigation may enhance the legitimacy of estimation by stretching the extent of the autonomous variables utilized when operationalzing real ideas. By utilizing secondary information, we can build the specimen size, its representativeness, and the quantity of perceptions elements that help more incorporating generalizations. Secondary information could be utilized for triangulation, accordingly expanding the legitimacy of the discoveries acquired from essential information. The most genuine issue in utilizing secondary information is that the information regularly just deduces the sorts of information that the specialist might want to utilize for testing theories. A second issue is access. A third issue may develop if the researcher has deficient data about how the information was gathered. Slips in scope imply that an individual or a gathering is either not numbered at all or is checked twice. Copy tallies are less genuine than undercounts. Blunders in substance happen at whatever point data is erroneously reported or classified. The Internet is a "web" of machines joined together by method for phone lines. A "site" is the electronic location of one of these machines. A server is a program in your PC that directs the site electronically, empowering you to enter the framework. The Internet is an open framework and is accessible to all, free of charge. Disintegration measures are the signs left after utilization of an item; for instance, the wear on library books is a

CAUSES OF RACE RIOTS Essay Example | Topics and Well Written Essays - 250 words

CAUSES OF RACE RIOTS - Essay Example The outbreaks of civil unrest signified a progressive movement in which the subjects were empowered and ready to question the supremacy of any race. The outbreaks of civil unrest tore down the edifice of segregation and discrimination between the races2. The African American migration, which took place between 1910 and 1970, entails African Americans movement from the rural South to the industrial North and West3. The Black migration was critical as it led to demographic changes and transformed the face of race relations in the region as African Americans became integrated into the society. The migration was also significant as it led to integration and segregation whereby it perpetuated racial divide as discrimination became rife, besides orchestrating a demographic revolution. The migration also had significant economic outcomes among the African Americans. In conclusion, the events of the 20th century unsettled and provided the impetus in transforming the political, demographic, and cultural distinctiveness of the American society as a whole. The events radically altered most of the institutions (legal, political and social), which affected race

Building the Research Assignment Example | Topics and Well Written Essays - 1250 words

Building the Research - Assignment Example er to attain a better understanding about the method of SERVQUAL as an effective means of measuring the quality of services offered by companies to the customers. The study mainly linked the aspect of service quality with certain specific factors relating to the behavior of customers such as assurance, empathy, reliability and responsiveness. The factors are discussed in detail hereunder. The research study conducted by Parasuraman et al. (1998) has presented an elaborative understanding about the importance of assurance, empathy, reliability and responsiveness of the customers with regard to service quality. The aspect of empathy mainly comprises carting and individualized attitude of the company towards their customers. Analysis of the results of the survey suggested that empathy as a service quality dimension showed utmost reliability within the research study, which can also be confirmed from the value of Cronbach’s alpha for empathy with an average value of 0.75. However, in comparison to the other variables within the service dimension, empathy holds the least significance in this particular case. Assurance mainly depicts the ability of the customers to reveal trust and confidence on the company. For this particular aspect, the Cronbach’s alpha value was around 8.5 on an average, which shows higher reliability. Notably, among the mentioned dimension, assurance was among the most vital. This particular dimension mainly defines the ability to execute a particular service with utmost dependability and accuracy to an extent. Within the dimension, this particular component holds a reliability value of around 8.0, which is quite high. Based on the survey, the element of reliability is among the most important dimension on the basis of consistency. This particular element mainly refers to the willingness of the companies to ensure quality services for the customers. However, on the basis of reliability, this particular element holds the least number. The

Global strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Global strategy - Essay Example The legal status and necessary accreditations of the institute has been mentioned in the business plan. The plan elaborates on the management processes and the setting up of various departments in the institute. The market situation in terms of prospect for the business school has been analysed. A suitable marketing strategy has been formulated keeping in mind the market situation. The marketing plan involving the implementation of the marketing strategies has been discussed. The marketing plan elaborates on how the business school hopes to reach out to their target customer and handle the competition. The sales target and forecast has been discussed. The prerequisites for setting up the institute in terms of operational requirements, licensing, establishing supplier relationship and insurance needs have been discussed. The present and the future financial scenario of the business school have been analysed in the plan. The plan has explored the scope in the education market through a n internal and external environment analysis. The plan includes a SWOT and PEST analysis. The business risks associated with setting up the business school has been discussed. The business school in the long run is expected to yield significant profits to shareholders. The primary aim of the new business is to initially establish itself as a reputed Business School in UK. The business school has a global approach and will allow admission to students from other countries as well. They plan to later open subsidiaries in other countries. The initial focus is on attracting students from Australia and United States of America. The number of students opting for higher education has increased in UK. Consequently there is a need for Business schools which can provide quality education (Fry, 2009). The Director of the business school has an experience of twenty years in the UK educational system and his

Discussion Stories and the Communication Model Essay

Discussion Stories and the Communication Model - Essay Example In all four scenarios, different types of information are gathered, shared and saved in different ways. Like information can be shared through email, electronic documents, voice recording and web presentations. It can be stored directly through web pages means in a digital form or it can be printed through print out and filed them in files. This document which is assembled in the file will be a great asset for the organization. For storing a collaboration experience, you must have knowledge that that has done and stored those types of experiences, awareness of from where the information of the experience will be available and from where you can find that information. I have done research in collaboration in which our group members do not have a time to do research in same time and same place so we prefer to do research in same time, different place. In a same time, different place our group members have done research and sharing information in a same time and different places very easily through chatting, video conference, teleconference, through email, applications/white board sharing, group calendaring and through different resources. Our group members have adopted all these steps for doing that research successfully. Winkler, Ramona. (2002). Keywords and Definitions Around "Collaboration". SAP: The Best Run business Run Sap, Retrieved on 4th January 2012 from

Comparison of two past dissertations Essay Example | Topics and Well Written Essays - 1750 words

Comparison of two past dissertations - Essay Example The partnership dissertation dwells much in the research carried out by the Nuffield Institute in an effort to find a partnership assessment tool for assessing strategic partnership. This partnership assessment tool has been acclimatized by different institutions such as the local government and health partnerships. The purpose of the Partnership Assessment Tool is to offer cost effective, quick and simple way of assessing efficiency of partnership working. This enables quick identification of areas with a problem and thus avoiding costly, exhaustive, and lengthy investigations. The tool would also be referred to by people interested in setting up partnerships. They would know the matters to be included or to be avoided in the agreements. The institutions have mostly focused on strategic partnership since it has proved effective in understanding many complex relationships and issues between partners. Project managers, senior officers and others have used it as a practical way for imp lementing essential partnerships that make differences to the lives of the general public (Hardy, 2003). On the other hand, a case study of Chichester New Park Cinema was carried out to identify the efficiency of social media in increasing customer turnout. Chichester Cinema is a single screened cinema located in the heart of the city. Most of the films shown are of small-budget, cultural values and are collections of foreign and older language films. It has comfortable and comfy bar area with passionate, knowledgeable and friendly staff largely made up of volunteers. The research would help Chichester New Park Cinema in making conversant decisions. It would identify ways of improving the customer retention and experience as well gaining insight into the demographic of the customers. It is from this research that they would know whether to continue engaging with their audiences online or to maintain their conventional advertisements. In order to gather essential information that wou ld be successfully implemented, the Nuffield Institute used the West Sussex Joint Commissioning Unit to assess the degree of partnership. The institute also wanted to evaluate the perceptions of the West Sussex Joint Commissioning Unit on the barriers hindering improvement of partnership working. After the assessment and evaluation, the institute would recommend to the commissioning unit on how to perk up partnership working unit. The institute decided to use different partners within the internal management team in order to achieve the objectives of the research. The partners used were; six principle managers, sixteen commissioning managers and the interim director. In order to gain views from a wide range of staff, a purposive stratified sample was proposed. The staffs proposed for completions of the tool were; four of the twelve West Sussex County council commissioning managers and two of the four NHS Sussex Commissioning Managers. The six principle managers composed of three NHS Sussex and three WSCC as well as the Director of the Interim. From this research, the institute would identify the effectiveness of partnership working in achieving the objectives and the aims of the Unit. In addition, the objective of the research also focused on the wider organizational partnership of the Joint Commissioning Unit. These partners are derived from North West Sussex GP Commissioning Association, Coastal West Sussex Federation and West Sussex County

William-Sanoma case study Example | Topics and Well Written Essays - 500 words

William-Sanoma - Case Study Example However, as the case reflects the thoughts of Connolly, the executive vice president of the company, had to face challenges when he realized the importance of e-commerce being a major part of the company’s operations. In spite of the resistances, he kept his focus on the implementation of effective e-commerce facilities and was ultimately successful in creating an internet team with intensions to bring all the products of the company online to their customers. This implies the growing understanding of the uses of the internet facilities that Connolly and was determined to incorporate in the business (â€Å"E-commerce at Williams-Sonoma†). Michel Dunn too accepted the challenges in the context of building up the operational plans for the acceptance and implementation of the internet system implying the efforts undertaken towards integrating the different functional areas into coordination with the internet system. Participation was required by all the members that were focused by Connolly and Dunn. Thus, several websites addressing the needs of the customers started being initiated by the company that gradually took a significant position in the company’s management system (â€Å"E-commerce at Williams-Sonoma†). E-commerce is not only useful in online buying and selling but it also provides access to larger markets globally with lesser expenses and reaching out to large target market in much lesser time as well (Rainer & Cegielski, 206). The company has successfully recognized the internet as being one of the most effective means of communication in the present world (Tapscott, 4). Nandkeolyar, the Vice President of the e-commerce, taking initiatives in the company’s incorporation of the internet technology has reflected further challenges on the part of the technology on which the entire processes of e-business had to be dependent. The design needed to be focused on the products that the

An Exploration into the impact of working with a dying client on the Essay

An Exploration into the impact of working with a dying client on the Humanistic PersonCentred Psychotherapist - Essay Example The death or dying condition of the client has a profound impact on the therapist who not only witnesses the gradual demise of a person he knew closely but also the dissociation of a relationship that may have developed over years in which the client and the therapist were part of deeper thought processes and the therapist became aware of the inner mental processes of the client. Considering that the therapist may well have been the closest person to the client, and the client revealed many secrets to the therapist, the bond may have been especially strong between the client and the therapist. Clients in many cases are closest to their therapists than even to their family members and the client therapist relationship is defined by trust as the client reveals many personal facets to the therapist which the world may not even know. The therapist and client thus develop a mutual attachment and that is why being attached to a dying client and witnessing a close person's death could have a significant impact on the psychotherapist. It is difficult to gauge what sort of impact this could be and whether this would be positive or negative for the therapist but it is expected that the therapist would learn from the experience so it would be positive in an experiential sense although the emotional impact being significant, the whole experience could be negative and di sturbing for the psychotherapist. The case placed here is that of a terminally ill cancer patient, 60 year old John P who joined a clinical centre and therapeutic group initially to overcome his emotional problems following the discovery of his life threatening illness. John P was then recommended to a psychotherapist who practiced person centered humanistic approaches and therapeutic sessions began after a first introductory visit by John p to the therapist's chamber. The client therapist mutual relationship soon developed as a bond and an attachment as John P revealed his inner fears, his emotional strengths and weaknesses and his general attitude towards life and death and reflected on his illness. The therapy continued to help John greatly as he found a confidante and a friend in the therapist and their mutual relationship strengthened as the therapist focused more on the humanistic approach and showed concerns about John's emotional and personal needs, his aspirations, and goals and what he wanted in life. The opportunity to share his thoughts and feelings with the therapist infused confidence in John P and the therapeutic sessions turn out to be advantageous for John especially during his end of life stage when he faces the prospect of rapid health deterioration due to his terminal illness. The focus however is the impact of the professional relationship which can even border on the personal, on the therapist who will live with the memories of the client and having developed an attachment or bond with the client may find it difficult to cope with the loss of daily interaction with the patient when John P dies or becomes incapable of attending sessions any further.

Lin200 final Assignment Example | Topics and Well Written Essays - 500 words

Lin200 final - Assignment Example 24. Localization is about the examination and study of various parts of the brain that carries out specialized functions in the learning and mastery of language. This is because different parts of the brains carry out various functions and the use of MRI scans and other things show the development of matter around various parts of the brain. Researchers indicate that language acquisition significantly alters the brain and parts of it. The left hemisphere of the brain and right hemisphere have specialized functions they each perform. For example, the Broca’s area is known for syntax learning. 26. A. Nonrefundable: non-refund-able; Category – Compounding form adjective; Root – Refund; Bases – Refund (verb), Able (adjective), Non (Adjective). Inflectional Affix: â€Å"Non† negating â€Å"Refund†; Derivational Affix: the connection of the first two roots with â€Å"–able† gives it a state or form. 28. A. Coordination is a problem with this because crippled and landing are somewhat problematic; There are also topicalization issues and there is also a problem with the pro-form substitution so I think it fails the test; B. There are some coordination issues with this sentence. â€Å"Took† does not seem to get along well with â€Å"to the garage†. There seem to be some issues with pseudo-clefting in this sentence as well. The sentence is grammatically correct, but has some few gaps. 32. Linguistic Relativity: This is the view that the nature and structure of a given language defines the worldview of its speakers. It posits that language and its structure determines the thought of its speakers. An example is the case of languages being specialized in certain worldviews and thoughts and helping to promote certain activities. For instance, Hebrew is structured to ensure that its speakers tilt towards a given worldview of Judaism and Jewish customs. 33. Homographs are words

The Politically Incorrect Guide to Islam by Robert Spencer Essay

The Politically Incorrect Guide to Islam by Robert Spencer - Essay Example Robert Spencer shakes things in an equally controversial book The Politically incorrect Guide to Islam. This book obliterates simplistic, politically correct opinions about the Islam religion. It compares, word by word, the teachings between Muhammad and the teachings of Buddhism, Christianity and other religions. He sent her away until the child was born. When the woman came back after several months, he took the child and gave it to a friend as a gift while he ordered the woman to be stoned to death. This book covers a lot of ground with the study of Muhammad, the development of Quran, the spread of Islam religion, and Islam’s early wars hence the culmination of the Crusades. The book is introduced as an examination of some specific tendentious contentions about Islam religion and the Crusades that have been a source of current debates. Spencer provides readers an extensive exploration about Islam that cannot be taught in school or that may not be exposed in the media; in so doing he paints religion in a broadly negative light. The general notion that Islam is a peaceful religion that has been hijacked by small minority of extremists is the beginning of all PC myths surrounding Islam. To back his claims, he quotes several Western Historical figures such as John Quincy, Alexis de Tocqueville and Winston Churchill who have been vocal in criticizing Islam. The book criticizes Islam as both oppressive and militant and gives a historical account of the crusades based on the argument that they were a late response of European civilization to the centuries of occupation and invasion which started in the 8thC in Italy, France, the Iberian Peninsula, Sicily and major parts of Eastern Europe. Spencer argues that the civilization clash between the West and Islam in the 21stC was as a result of a continuation of a 14thC long jihad which commenced at the inception of Islam. The book also offers discussions about the difficulties of treating this topic in a ever dis integrated current political environment. The fact is the book has both the bright and not-so bright sides. On the bright side, Spencer denies many myths penetrated by the PC crowd: that mainly states that Islam and Christianity are for the greater part been equivalent traditions, that crusaders were selfish land-hungry colonizers, that Jihadists were benign sweetie-pies and many other controversies. Honestly, I do agree with his bruising of Ridley Scott’s Kingdom of Heaven film which depicts a sentimentally liberal Islam during crusades periods. On the other side of the Spence’s book, he gives several myths that need correction. These include: Christianity is essentially begin and Islam nasty The crusades were defensive conflicts We should be grateful for crusades These three points as expressed by Spenser are myths and ironical in nature. 1) Myth one: Christianity is essentially begin and Islam nasty The book â€Å"The Politically incorrect Guide to Islam† is full of â€Å"Jesus vs. Muhammad† punctuations, whereby several teachings of Jesus are compared and contrasted with the intolerant and militant teachings of Prophet Muhammad. Taking for instance page 35: Jesus teachings was â€Å"blessed are the persecuted† and it is contrasted with Prophet Muhammad’s authority to kill persecutors claiming that â€Å"persecution is worse than slaughter† (Qur'an 2:191). Again in page 143, Spencer describes Jesus’ teachings and deeds to be merciful to enemies as compared to Muhammad’s command to ruthless to unbelievers but merciful to fellow Muslims. The mention of Islam develops a feeling of fear on the part of many non-Muslims because of what they have been told or heard about the Muslims. In my opinion, it is pointless to list

Distopia Essay Example | Topics and Well Written Essays - 1500 words

Distopia - Essay Example The fictional stories of dystopia always have a tragic end. A first time dystopian reader who expects regular ending will be surprised by the tragic events in the stories. Writers like Yevgeny Zamyatin, H. G. Wells, Eugene Luther, etc., had written many utopian and dystopian stories. Yevgeny Zamyatin's WE was completed in 1920 and published in English in the year 1924. It's an irony or can be said as totalitarian conditions prevailed in Russia prevented Zamyatin to release his book in his own country until 1952, fifteen years after Zamyatin's death. The book describes how life would be like in a totalitarian state. It also reflects the author's view on Russia, which was governed by communists under the leadership of Stalin. In this dystopian story the world is under a totalitarian state and was called as One State. This One State is controlled under the dictatorship of one who was called as Benefactor. In this world no one has a name, everyone is recognised by his or her identification numbers. Each individual addresses other by his or her number and always work in unison. In One state everything is made of glass including buildings, tools and machinery. There is no privacy for One state's citizens. "Every building is made of this same glass, enabling any behaviour not proscribed by the Table of Hours, the sacred text of the One State, to be easily seen and reported" (Mirra Ginsburg, 1972). In this glass-enclosed city of absolutely straight lines, nameless numbers (individuals are recognised by their designations) - survivors of a devastating war - live out lives devoid of passion and creativity. An individual by the number D-503 also lives the same life as others and is chief builder of the One state's prestigious project called as Integral. Integral is a mega project, which involves in the construction of a spaceship that will be used to explore outer planets and bring them under the leadership of Benefactor. A network of Guardians constantly monitors the activities of One state's citizens. The Guardians responsibility is to check irregular behaviour of an individual. Out of this state is a green jungle where rebels reside and D-503 falls in love with a woman I-330 who works with the rebels. "D-503's rigidly structured life grows in complexity as he meets I-330, a fiercely dominant woman who seduces him, first from his lover O-90, then from his beloved One State" (Mirra Ginsburg, 1972). This new relationship tears his conscience apart and he no longer thinks straight. He becomes so involved with the rebels that he joins them against One state. George Orwell's 1984 is another dystopian story that ends in a tragic note. The story took place in London in the year 1984. The story revolves around the life of Winston who lives in London, which is a part of Oceania. Oceania is one of the three countries that exist in the world; the other two are Eurasia and Eastasia. These three countries are always at war. Oceania is a totalitarian state under the leadership of Big Brother and strict censorship is implemented through out the country. "Winston is disgusted with his oppressed life and secretly longs to join the fabled Brotherhood, a supposed group of underground rebels intent on overthrowing the government" (George Orwell, 1949). Winston falls in love with Julia. Julia hates inner party as much as Winston does. Winston meets a person called O'Brien whom he thinks as a

An empirical evaluation of the Purchasing Power Parity Dissertation

An empirical evaluation of the Purchasing Power Parity - Dissertation Example In pursuit of investigating the empirical validity of the PPP theory, this study uses the monthly Japanese Yen to US Dollar exchange rate and the seasonally adjusted Japanese and US monthly Consumer Price Index series as the representative of the price levels as available from OECD main economic indicators 2010. Our data set covers a sample period ranging from 1st January1960 to 1st June 2010. The indexing of CPI for both the Japanese and US series is in accordance with assuming the price level of 2005=100.5.  EstimationThis section presents the results of the estimations specified in section 2. We start of by presenting the statistical preliminaries and time series plots of the variables to engender a preconception of what can be expected from the estimated equations. a.  Statistical preliminariesTable 1 presents the summary statistics for the variables of interest. Note that these are expressed in terms of natural logarithms of the levels.Figure 1 below depicts the inter-tempor al dynamics of the natural logarithm of the series of Japanese Yen to US Dollar Exchange rates. Observe that the series provides a clear visual evidence of a downward trend implying that over the period of 1970 to 2011, there has been a gradual decline in the exchange rate. Additionally, the series also appears to be non-stationary. Of course stationarity properties can only be conclusively verified after formal conduction of unit root tests. Figure 3 presents the time plots of Japanese and US consumer price indices in logs.... tion: where is the natural log of the Japanese Yen to US Dollar exchange rate at time t, is the natural log of the price level index of Japan and is the natural log of the price level index of USA and is an additive iid noise term. 3. Testable Hypothesis The hypotheses that we can test using this specification are as follows: i) Strong or absolute PPP: ii) Relatively weaker form of PPP: ? iii) Weakest form of PPP: ? Note that for ii) and iii) to be valid specifications, the additive error term will have to be stationary. Otherwise estimates will be spurious. 4. Data In pursuit of investigating the empirical validity of the PPP theory, this study uses the monthly Japanese Yen to US Dollar exchange rate and the seasonally adjusted Japanese and US monthly Consumer Price Index series as the representative of the price levels as available from OECD main economic indicators 2010. Our data set covers a sample period ranging from 1st January1960 to 1st June 2010. The indexing of CPI for both the Japanese and US series is in accordance with assuming the price level of 2005=100. 5. Estimation This section presents the results of the estimations specified in section 2. We start of by presenting the statistical preliminaries and time series plots of the variables to engender a preconception of what can be expected from the estimated equations. a. Statistical preliminaries Table 1 presents the summary statistics for the variables of interest. Note that these are expressed in terms of natural logarithms of the levels. Table 1: Summary Statistics of the variables of interest Figure 1 below depicts the inter-temporal dynamics of the natural logarithm of the series of Japanese Yen to US Dollar Exchange rates. Observe that the series provides a clear visual evidence of a downward trend

Amistad movie Essay Example | Topics and Well Written Essays - 500 words

Amistad movie - Essay Example Before getting into the ship La Amistad, the Africans were first kept in Havana, Cuba slave market where buyers and sellers make a bid for the price of the slaves. This is a heart breaking scene because the people who guarded the Africans were also Africans. Their conditions were horrible and inhumane. In La Amistad, the Africans made a successful mutiny and killed every one of their captors except for two who dupe them into going to America instead of Africa. Their conditions however in that ship that transported them to Havana, Cuba and La Amistad were terrible. Probably, the security in La Amistad is a little lenient because Cinque was able to free himself from the shackles and took over the ship. But prior to that, they were treated worse than animals. It began when they first boarded the ship that abducted them from their homes in West Africa. Upon boarding, a whip greeted them and when they got restless, one of the officers of the ship took out his pistol and randomly shot the Africans and hit a woman dead. But that is not the most horrific sight of death. Before arriving in Havana, Cuba, there were undesirable slaves who were tied to a rope that has rocks as an anchor. The idea was to throw the rock-anchor at the bottom of the sea and with it are the slaves who are tied to the rope. It was a heart wrenching scene where actual human beings struggled not to go down with the rope. There was also this dramatic scene where a woman held a baby whose mother died a night before. At its backdrop were African women being molested and rape by the crew of the ship where some of the men were whipped to death. Seeing this, the woman was not able to take it anymore and fell herself off the ship together with the baby. The starvation also that the African endured was heartbreaking as they scrambled for the ration that was given to them. Their rations would

How to Fix Social Security Number Essay Example for Free

How to Fix Social Security Number Essay The social security numbers (SSN) are used to identify participants in the federal government’s social security program, which uses public funds to provide retirement and disability benefits for those who those who are currently eligible, same benefits goes to the worker himself and his family. It is the Social Security Agency (SSA) that provides the social security number (www. standord. edu). The social security number is unique to every individual holder; this is why the government and other agencies used it primarily for identification and administrative purposes. Thus, it can be used for several transactions in the bank, in school or in the company where you work. However, it can be very vulnerable for identity theft. When such instances occur, several steps should be undertaken. If someone knew your number, he can acquire personal information’s about you and used your name either for work purposes or to get credit. File a complaint to the Federal Trade Commission through internet (www. consumer. gov/idtheft) or telephone (1-877-IDTHEFT [1-877-438-4338]). You can also check your social security statement to determine if there are errors in your earnings account. If someone uses your SSN for credit, contact the creditor who approved the credit then file a police report. Call or e-mail fraud department of any of the following credit agencies: Equifax, www. equifax. com; Experian, www. experian. com and TransUnion, www. transunion. com, to help fix your credit records (www. ssa. gov). You can ask them to place a flag on your records that requires the creditors to contact you before approving credits under your name and number, indicate how long your account will be flag and request for a statement on your credit report, however be sure to put your name and contact information for them to call you (www. pueblo. gsa. gov). Another option is to get a new SSN, however it is not guaranteed that it will solved the problem, and you can also contact the Security System for more of your inquiries (www. socialsecurity. gov). References Bechtel International Center. 2006, April 18. Social Security Number. Retrieved April 18, 2008 from, http://www. stanford. edu/dept/icenter/new/orientation/SOCIAL_SECURITY_NUMBER. htm Social Security Online. 2007. Identity Theft And Your Social Security Number. Retrieved April 18, 2008 from, http://www. pueblo. gsa. gov/cic_text/money/idtheftssn/yourssn. html Social Security Online. 2008, January 14. When Someone Else Uses Your Social Security Number. Retrieved April 18, 2008 from, http://www. ssa. gov/oig/hotline/when. htm

Political Science Essay Example for Free

Political Science Essay P olitical science refers to the social science in relation with political institutions and with the principles and conduct of government. This means that political science is about studying the norms of the society and the government. In political science, you need to know what the society needs, how the government id functioning, how the government execute laws, how they render authority to the people, how the government is built, and many more. It is also the study of the state wherein you ought to know the condition and the capacity of the people and the nation that you authorize. It also includes the study of politics wherein you are required to observe how the people vote for their leaders, how the election is done, or has to be done, how the politicians campaign, and how they do politics in such way that they will be elected. Political science is a study of human and political behavior, all aspects of politics that contributed to the society. It analyzes the political systems that the government is carrying out. Political science converges with other fields like: * Economics, the science of production, distribution and the consumption of mankind and/or services, * Sociology, the study of development, origin, organizations and the functioning of human society, * Law, the regulations that needs to established in a society by the authority or the elected government officials, * Anthropology, the science of human and how they work, it deals with the physical and cultural development, characteristics and beliefs of the society, * Public administration, the fulfillment of public policies, * National politics, * International relations, dealing with the other nations, * Comparative politics. * Political organizations, * Political theories that have been observed throughout the exercises that the government have made and many more. There are three sub disciplines which together establish the field of political science: political philosophy, international relations, and comparative politics. Political philosophy is the study of such topics as politics, liberty, justice rights, laws, and enforcement of rules by the authority. It also observes the facts on how the government is made to be legitimate, the makings of the constitution, the rights and freedom of the humankind, how they should be all protected, the duties of the citizens and the rulers. International relations deal with the connection between nations. It studies the roles of the state, the inter-governmental organizations, international nongovernmental organizations, nongovernmental organizations and multinational corporations. It also analyzes and formulates foreign policies on particular states or countries. Comparative politics is the study of comparison and teaching different types of the constitution. It is actually the method that applies to study politics. Political science is all about the government. All the things that has to happen and will be happening in the future is the study of political science. It uses methods and techniques to compare and study the different inquiries like the primary sources of an historical documents and records. But what is government? Government is a ruler body of a nation, state, or community. It is consist of rulers like the law-makers or legislators, and administrations. It refers to the larger system by which any state is organized. There are also different types of government, depending on each state or attributes, like the following: a. Government with Aristarchic attributes are ruled by the best people in the society might be elite, or some educated citizen. The following are different terms of government with aristarchic attributes: * Aristocracy – a form of government in which the supreme power is vested in the principal persons of the state. Comes from the word aristocrat, means the ruler of this government is an elite person. The ruler may be from different lines of descendant, not just only one. * Geniocracy is a form of government which was first proposed by Rael (leader of International Raelian Movement) which advises to use intelligence as criteria for regional governance. * Kratocracy – is a form of government ruled by a strong person who seized power among its society. * Meritocracy – is a form of government wherein the effectuation of the progress is based upon the intellectual talent of a group. * Technocracy – is a form of government where in professionals or experts in technology are appointed to rule and would be in control of decision making for the society. b. Governments with Autocratic attributes are ruled by dictators. The following are the forms of government with Autocratic attributes: * Authoritarian is a form of government wherein it is characterized by submission to authority as well as its admission. * Autocracy – is a system of government in which the ruling of the society is in the hands of one person. His decisions may be subjected to neither external legal restraint nor regularized mechanisms of popular control. This is a government where in one ruler has unlimited power. * Despotism – is a form of government wherein the supremacy is through threats of punishments and violence. It doesn’t require for a single leader, it may be ruled by a group, not like autocracy. * Fascism – is a form of government focuses on nationalism. The rulers may do things illegal which doesn’t relate to patriotism. It recognizes the presence of class conflict and proposes a resolution to end the divisions of classes within the nation. * Totalitarian – is a form of government in which the political authority exercises absolute and centralized control. The state under totalitarianism regulates every realm of life. c. Governments with democratic attributes are ruled by the person who has been voted by the society thinking he is fit for governing the state. The following are the form of government with democratic attributes: * Democracy – is a form of government which uses the power of the people to vote for their leaders. It is a political system in which the supreme power lies in a body of citizens, might be elite or servants, who can elect people to represent them. * Direct democracy – is a form of government in which people represent themselves and selecting new laws directly. * Representative democracy – is a form of government in which people elects representatives to propose new rules and regulations, or new laws that is needed to be implemented in the society. It is also known as a republic. It is an element of parliamentary and presidential system in the government. Usually, the head of the state is a president. * Social democracy – is a form of government wherein it focuses on the citizens social rights. It speaks of the public services like education, medical care, workers rights, employees compensations, child and elderly care, and many more. It considers itself to be form of reformist democratic socialism. d. Governments with monarchic attributes are ruled by a king or a queen who have inherited their position from their ancestors. The following are the forms of government with monarchic attributes: * Absolute monarchy – is a form of government wherein the monarch utilizes supreme governing authority as the head of the government. It uses total power over the land and its citizens. * Constitutional monarchy – is a form of government wherein the ruler is the monarch (a nations ruler by hereditary right), but his powers are limited because the government has constitution to follow. * Elective monarchy – is a form of government in which the monarchy is elected, not the traditional way in which the ruler is from a hereditary monarchy. * Emirate – is the domain controlled by an emir. Emir is an independent ruler of the Muslim state * Monarchy – is a form of government in which a monarch, who inherited the authority from their family, embodies the sovereignty. e.Governments with oligarchic attributes are ruled by a very influential person. * Bureaucracy – is a form of government with non-elective government officials. It is consists of many bureaus and administrators. The government administrators are the ones who decide on the legislature or the democratically-elected representation of the state. * Ergatocracy – is a form of government in which the ruler is a proletariat. Proletariat is a social class comprising those who do manual labor and wages. Most of them are rebel and activists that controls the society and create an alternative economy for the people. * Kritarchy – is a form of government wherein the ruler is the judge. * Netocracy – is a form of government ruled by social connections. * Oligarchy – is a form of government ruled by a few people. These groups of people have the same interest. They can be identified by their royalty, financial conditions, professions, family ties, corporate or military control. * Plutocracy – is a form of government ruled by the wealthy people. Any form of governments that are listed here can be in a form of plutocracy if the rulers are all rich. * Stratocracy – is a form of government in which people with military service can govern the state or the society. * Timocracy – is a form of government ruled by honorable citizens of the society. * Theocracy – is a form of government or a political unit governed by a deity or by officials thought to be divinely guided. f. Governments with pejorative attributes are ruled by groups or forms of other governments. The following are the forms of government with pejorative attribute: * Bankocracy – is a form of government wherein the system of the governance is influenced by banks on public policy-making. * Corporatocracy – is a form of government wherein it is ruled by the corporation and the economics and political system is controlled by businessmen or business firms. * Nepotocracy – is a system of governance in which the power is given to a family member, mostly to the nephew. * Kakistocracy – is a form of government wherein the least qualified citizens are the rulers of the society. This type of government resulted in a uniformly stupid society barren of intellectual governance. * Kleptocracy (mafia state) – is a form of government wherein the system of governance are ruled by thieves and corrupts. * Ochlocracy – is a form of government ruled by the public. g. Governments with speculative attributes are as follows: * Magocracy – is a form of government wherein the highest and main authority might be a magician or wizard, sorcerer, or witch. * Uniocracy – is a form of government wherein the government is ruled by the singularity or the uniqueness of all human minds. h. Governments with socio-economic attributes are political systems experiencing movements in power. The following are the forms of the government with socio-economic attributes: * Capitalism – capitalists economy are the people who owns their own business privately * Communism – communist societies wherein people own corporate businesses like farms. * Feudalism – is a system of land ownerships, reforms, and duties. * Socialism – these are government who provides education, welfare, and medical support * Welfare state – is a system of governance wherein they focus on giving the citizens of the society the education, medical services, and the protection of their social well-being that they need. As these different forms of government shows, political science is the study of government states and other political systems. It includes the studies of political ideology, economy, philosophy, the norms of politics, and analysis. Political science is very broad; it has so many subfields and subsidiaries. The government in the study of political science depends on the culture and the constitution of every society. http://en. m. wikipedia. org/wiki/Political_science http://en. m. wikipedia. org/wiki/Government https://www. apsanet. orgLcontent_9181. cfm http://www. bartleby. com/60/192. html.

Hospitality Management Essay Example for Free

Hospitality Management Essay Introduction The tourism industry is rapidly becoming one of the fastest growing and successful industries, with revenue of recorded 693 million international tourist arrivals in 2001, reported by World Tourism Organization (WTO), nevertheless its definition cannot be agreed on. Youell (1998; pg.9) presents a definition given by WTO in 1993 defining tourism as â€Å"activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and other purposes.† During the nineteen century, there was a surge of mass tourism due to the advancement of all types of transportation as well as the development of seaside resorts. Society had greater income and more time for leisure (Urry, 2002; pg 16). Although tourism industry continued to grow, there was a shift in the tourism behaviour, WTO justifies this behaviour stating that society had become more aware of the environment and developed the sudden interest in different activities and opportunities involving local culture. Fennel describes alternative tourism as â€Å"small scale†; â€Å"locally-oriented†, tourists became more aware of local communities and with the environment. This theory is supported by WTO adding that consumers are now looking for â€Å"special, high quality, unforgettable experiences in which they can be active participants†. Furthermore it is added that special interest tourism is an extra motivation to tourist interest in engaging in more specific activities. Focusing solely on this topic, the author is to write a report on the grounds of special interest tourism. In order to achieve this, the author has chosen to analyze the surroundings of ecotourism in Amazon, Brazil. Therefore the report should offer the reader, provided with a justification, a sight full reportage based on one only special interest tourism, highlighting its history, size of market, market segmentation and examples of products available for the chosen special interest tourism. A review of models of motivation and tourism motivation enabling a study of different characteristics of the participants in the chosen special interest tourism should be included on the second section the report. The third section provides the reader an evaluation and profile of ecotourism identifying key organizations, agencies, communities, and businesses involved in the development of ecotourism in Brazil. Finally the last section incorporates an appropriate conclusion and recommendation which should include approaches that could provide a greater opportunity for the development and promotion of the ecotourism in the Amazon. Descriptive profile of the Special Interest Tourism activity The author had a chance to consider all options of research and carefully chosen to undertake a research and write a report concerning ecotourism in the Amazon. This topic was chosen as this is a new concept of special interest tourism and is in constant growth. Also this gives the author a chance to inform herself about ecotourism and its significance to the environment. As for the destination, Amazon was chosen because of its size, as it is the biggest tropical rainforest in the world and biggest biodiversity. Ecotourism activities have had a significant growth over the years due to â€Å"consumer concern about the environment† (WTO, 2002). United Nations decided to make 2002 the International Year of Ecotourism, focusing their reason to â€Å"bring together governments, international agencies, NGOs, tourism enterprises, representatives of local and indigenous communities and identify some agreed principles and priorities for the future development and management of ecotour ism† (Butcher, 2007, cited in CNEP/ WTO 2002a:7). Although 2002 was awarded as the International Year of Ecotourism by the United Nations, there is a general uncertainty concerning its history and meaning. Fennel (1995, pg. 25) defines ecotourism relating to nature, stating it is â€Å" a sustainable form of natural, resource-base tourism that focuses primarily on experiencing and learning about nature† connoting that such activity should occur in natural areas, contributing to the preservation of this. Opposing to this, WTO gives an alternative meaning to ecotourism, also based on the grounds of nature as â€Å"form of tourism in which the main motivation of the tourists is the observation and appreciation of nature† (WTO, 2002) Further to this, WTO views ecotourism as a form of tourism with 5 characteristics: 1. Tourists’ motivation should be nature-based involving observation and appreciation of nature as well as  preserving it. 2. It should contain educational features. 3. It should be organized by specialized tour operators for small groups. 4. It should minimize the negative impacts of the environment. 5. It should support the maintenance of natural areas by generating beneficial income to local communities, organisations and authorities responsible for the conservation of ecotourism areas. In contrast to the above definitions, based on nature, the International Ecotourism Society (ITES) offers a more profound meaning relating nature to local communities, â€Å"is responsible travel to natural areas that conserves the environment and improves the well being of local people† (ITES). It is agreed that both organisations have the same principles regarding the maintenance of ecotourism areas, where tourists should respect the environment, provide financial benefits and empowerment to local communities. Although there is a general disagreement on the exact meaning of ecotourism, all researchers agree that involves the environment and local communities; however it appears that there is an uncertainty about its origin. Research shows that ecotourism can be traced back to the late 1970s, this supported by Fennel (1999.pg 18) who presents reasonable arguments from studies demonstrating the origin of ecotourism. He describes how ecotourism emerged through tourists searching for environmental travelling surrounding nature and wildlife. In accordance with WTO (2002) ecotourism is a small niche market with a big potential for growth and economic advancement, one that if well managed can be used in conservation and preservation of nature and of the environment. Following their research based on the most popular countries for ecotourism, WTO has identified the market segmentation for ecotourists, which shows that: †¢ The majority is aged between 30 and 50 years old †¢ Mostly women †¢ Preferred activities were wildlife viewing, being in wilderness areas followed by seeing rare species. †¢ The top five preferred destinations for ecotourists were United kingdom, Europe, Africa, Asia and Latin America Estimated as the biggest and richest ecosystems in the world, the state of Amazon in Brazil comprises of nine countries in South America all together, occupying almost half of the whole country. The state of Amazon is approximately 5million square kilometres, home to 200 mammal species, 950 bird species, 2,500 fish species and 300 reptiles’ species, making the Amazon the largest tropical rainforest in the world. In addition, the Amazon River, which cuts right through the state, is the second biggest river in the world after the Nile. Boats and ships are the best way of transportation as the Amazon is covered in forest. Amazon got its name after the Portuguese explorers started expeditions along the river for a lost city known as ‘Eldorado’ in the hope of uncovering a city made of gold, before the British, French and Spanish explorers found it. Eldorado could never be found, but the name remained the same. Amazon is not only the habitat of thousands of species but also home to indigenous tribes who live off the land just like their ancestors did depending on the ecosystem for their food, shelter and livelihoods. Although ecotourism is a new concept, it is rapidly becoming a fast growing economic factor in the Amazon as it attracts major tourists for its attractions. On the other hand, it is also in danger due to deforestation, logging and forest cleaning, which presents a threat to the Amazon (www.amazon-rainforest.org). As a form of special interest tourism, it is important to have products available for this, which represents the nature preserving its natural habitat. With this in mind, there are many activities disposable for tourism as ecotourism is growing in the Amazon (www.embratur.gov.br). With the growth of ecotourism in the Amazon, many ecological crosswalks activities are provided to tourists wanting contact with the largest biodiversity of the world. The National Park of Pico da Neblina and the national Park of Jaà º are two of the most popular locations for crosswalks in the Amazon (www.embratur.gov.br). Another popular product available to tourists is cave tourism otherwise known as espeleotourism, consisting of exploring the inside of caves and studying their formations. Within the Amazon, Mato Grosso is the most visited cave  (www.embratur.gov.br). Floatation is an additional form of ecotourism activity, consisting of light diving with the use of a snorkel and a mask allowing the diver to be enchanted by the beauty underneath the water. Mato Grosso is the most popular and sought after location for this in the State of Amazon. Fauna watching is popular for those mostly interested in wildlife. National Parks in the Amazon grants visitors with thousands of different species, experiencing nature at its best. Bird watching has become reasonably popular to numerous tourists who travel specifically to Amazon for its biodiversity in search of all types of endangered species. Considered as the most sophisticated city on the planet and an important location for ecological tourism, Manaus the capital of Amazon forest is home to almost 1.5 million inhabitants. The city attracts tourists for its natural beauty, ecological parks and a diverse of over 15 attractions (www.embratur.gov.br). These include: âž ¢ Paricatuba Waterfall located in the bank of Negro river formed by sediment and surrounded by vegetation. âž ¢ Love cascade situated at Guedes bayou and filled with cold and crystal clear water. âž ¢ Parque do Mindà º, one of the last resorts housing endangered species. âž ¢ Grove of the National Research Institute of Amazonia (INPA) âž ¢ Zoo of the Forest War Instruction Center (CIGS) which house 300 species of animals, among monkeys, jaguars, ariranhas (Brazilian otters), snakes, alligators, macaws, tapirs and land turtles. âž ¢ Tupà © Beach whose only access is by riverboat It is clear that tourists travel to Brazil for its raw beauty, especially to Amazon which is rich in biodiversity. Ecobrasil has published statistics on international ecotourism to which shows that 39% of tourists visit Brazil for its natural beauty, this being their main motivation for doing so, while 7% visit Amazon as their main source for ecotourism (www.ecobrasil.org.br). Ecobrasil has also demonstrated results carried by Embratur Domestic market study carried in 2005/2006 in which shows that 6% of tourists view ecotourism as a motivation for travel, confirming that only four million tourists are interested in ecotourism. Profile of the evidence of the motivation and satisfaction of SIT Above the author mentioned the statistics for tourists that visit Brazil and their motivation for such. However some researchers have identified other motives for motivation which explain reasons to choose a specific ecotourism location. Maslow generated a hierarchy of needs based on what motivates individuals when deciding where to go on holidays and what activities to pursue. This hierarchy of needs is based on a series of levels, starting on the lowest level and terminating on the upper level once all levels of achievement are satisfied. The hierarchy of needs is displayed as a pyramid and at the lowest level, this for physiological needs, where individuals have the needs to satisfy their most basic needs such as eating and clothing. Once this need is achieved, Maslow identifies the individuals desire to carry on achieving the remaining needs until all levels of the pyramid are satisfied (Mullins, 2007, p.258). On the contrary to this view, Ryan (1997) has argued that the tourist behaviour is behind the motivation of the traveller leading to a certain type of holidays, focusing on the social motivation rather than needs. He identifies how two tourists from different backgrounds can have different attitudes to holidays but have similar motivation for such stating â€Å"both sets of behaviour arise from the need to be with others†. Ryan also recognizes theoretical models of motivation by classifying theories and their researchers. One of these the concept identified by Pearce who argued travel motivation through the concept of travel career ladder, this corresponding to â€Å"learning through tourist experience† (Ryan, 1997, p.37). The travel career ladder is characterised by different forms of motivations, with relaxation at the bottom of the ladder, followed by stimulation, relationship, self-esteem and development and fulfilment, and it should be by order of travel experience, the more experience they are, more interest they start developing and their motivation to travel start to increase. This meaning that a tourist on their first holiday is looking for relaxation however the more they travel, motivation starts to change as they become more concerned with learning about history and culture, and in time, the tourists will rich the upper level of the ladder, searching to get more involved in the province (Ryan, 1997). Other analyses have emerged with the expectancy of encountering tourists’ motivation for choosing this type of special interest tourism. Thus Hall and Weiler (1992) have identified researchers who have studied motivations for specific special interest tourism. Hall and Weiler (1992) have identified research made by Crompton in which he noted that tourist were in a cultural and educational travel motivations. This can be said it is closed linked to what was later interpreted by Read (1980) in which he admits what motivates tourists is the need for authenticity and uniqueness as well as educational. With this he emerged with the idea of REAL tourism, translating that travelling should be rewarding, enriching, adventuresome and a learning experience for the tourist. Hall and Weiler have created a table identifying tourists motivations associated with the specific special interest tourism and they have concluded that tourists may have various motivators related to the special interest activity. Therefore, it is said that the motivations for the participants in ecotourism are apart from learning is to be in contact with the nature or indigenous civilians. A further argument into the motivations of tourists has emerged, as Page and Dowling (2002) presented two sides of ecotourism: hard and soft tourism. Hard tourism refers when the participant are environmentalist who take sustainability quite serious and is purely interest in the nature and being in contact with the wilderness, taking a prolonged trip in almost undisturbed location, while soft tourism refers to tourists in short term trip, have little contact with nature and are not strongly committed environmentalists. However, motivations are not the only factors tourists take into account when deciding on the special interest tourism. The type of product and expertise by those involved promoting this specific special interest tourism. Hall and Weiler (2002) argue that experienced professionals play an important role on the tourists’ selection of destination. Professionals such as Specialty Travel Index offer a multitude of travel opportunities worldwide (http://www.spectrav.com/index.shtml). Evaluation of the development of a named SIT within an identified destination area Butcher (2007) views community participation as an important step to the development of ecotourism, as decisions made concerning ecotourism affects the community and their lives. Butcher adds that this initiative is also supported by World Wide Fund for nature (WWF) in which they state communities should have a high level of control on the development of ecotourism. Additionally communities should be intensely in all decision-making concerning the growth of the landscape â€Å" tourism should therefore respect and value local knowledge and experience, maximise benefits to communities, and recruit, train and employ local people at all levels (Butcher, p.67). Ecotourism should be beneficent local communities, conservation of the environment and provide financial contribution to the upkeep of a conservation project. In addition local communities’ involvement in the development of ecotourism â€Å"improves the tourist experience† (Page and Dowling, 2002). Alternative Travel Group (ATL) is an example of the above, in which they work effectively with local communities. Founded in 1979 is an organisation based upon sustainability http://www.atg-oxford.co.uk/index.php) ATL collaborates with local communities, listening and acting on what was suggested. This allows communities to express their concern about the conservation of their habitat (http://www.atg-oxford.co.uk/index.php). Profits go towards construction of infrastructures and conservation projects in the most necessitated areas. They incentive individuals to present their ideas and providing they are sustainable to which they can invest on. Hence they have various projects ongoing worldwide which benefit local communities and preserve the environment (http://www.atg-oxford.co.uk/index.php). It is not only local communities that play a vital role in the making and development of ecotourism, many organisations, agencies and small businesses have an important and constant involvement in the successful and promoting of this growing form of special interest tourism. World Wide Fund for nature (WWF) is the largest non-governmental organisation in the world. Based in over fifty-two offices and active in over ninety countries, it has over five million supporters worldwide, many volunteers (Butcher, p. 42). WWF has three main missions that represent their work: safeguarding the natural world, tackling climate change and changing the way residents live. Consequently they have generated a program designed to protect the environment. Amongst other projects, WWF is working in ensuring the ecosystem in the Amazon maintains its environmental and cultural contribution to local people (http://www.wwf.org.uk/). WWF main objectives regarding the Amazon as a whole are: âž ¢ Tackling deforestation âž ¢ Encouraging responsible agriculture and production âž ¢ Helping create protected forest âž ¢ Ensuring free-flowing rivers and forest-friendly roads Moreover WWF has enlisted the help of Sky TV in promoting the safeguarding of rainforest in Amazon. Both work with local communities offering them with economical help to look after millions of hectares of forest, combating illegal logging and forest deforestation (http://www.wwf.org.uk/). Additionally WWF closely works with two UN bodies, International Union for the Conservation of Nature (IUCN) and United Nations Environment Programme (UNEP). WWF has written guidelines highlighting a community-based ecotourism in which the organisation directly works with communities in conserving and preserving the environment and provide advice on how to deal with issues surrounding their landscape. One of their project is based in Manaus, capital of Amazon, a community –based initiative, the Silves Association for Environmental and Cultural Preservation, this aims at protecting the fishing lakes at this site. On top pf this, WWF opened an ecolodge in the same region run by local people, 20% of all profits go towards the management of preservation of the site. In addition, WWF has created a programme in Brazil solely based on raising awareness about forms of ecotourism that should be practiced based on its principles (http://www.icrtourism.org/Publications/WWF1eng.pdf). The international ecotourism society (TIES) is a non-governmental organisation funded in 1990 with the objectives of aiding the development of ecotourism, helping communities, organisations to promote and practice the principles of ecotourism. TIES have clear aims concerning ecotourism which consists of bringing together individuals, institutions and tourism industries in the interest of ecotourism, educating tourist and professionals on ecotourism and influencing organisations on practicing all principles regarding ecotourism. Working in partnership with other NGOs such as Planeterra and yourtravelchoice.org, all three organisations provide tourists with opportunities to get involved in ecotourism activities, help local communities, work together in inform tourists on how to conserve the nature. Furthermore, they offer their own input on eco-destinations, allowing individuals to get some relevant information on ecotourism and its issues (www.ecotourism.org) Although Planeterra is more involved with community, they still remain concerned with the environment. This non-governmental organisation organises community based projects worldwide in order to help local people live in a more environmental safe surroundings (http://www.planeterra.org/). The Brazilian Ecotourism and Adventure Travel Trade Association (ABETA) is an association that closely works on the development of ecotourism activities in Brazil. Their goal is to promote the conservation and preservation of Brazil’s cultural and historical heritage (http://www.brazilnature.travel/index.php). ABETA promotes amongst adventure tourism, ecotourism activities such as bird watching, caving, safari and wildlife. Thus in partnership with the Tourism ministry, Brazilian tourism board (Embratur) and BBECO which is administered by ABETA, all have the same common aspiration: promote Brazil as one of the top destinations for ecotourism while keeping it environmentally safe (http://www.brazilnature.travel/index.php). Embratur, a Brazilian Tourism Board is an organisation responsible for providing policies in tourism related activities, including ecotourism activities such as hiking, cave tourism, floatation, bird watching and fauna watching (www.embratur.gov.br) Ecobrasil, a Brazilian ecotourism Association  is a NGO founded in 1993 whose primarily focus is on ecotourism. Whilst incorporate a clear mission in which they want to promote Brazil as a â€Å"reliable destination for ecotourism†, their vision is to â€Å"forward ecotourism and sustainable tourism through building knowledge networks and participate in and/or develop projects that helped advance the knowledge about good ecotourism practices and planning in Brazil†. Hence their objectives is to create a network of data solely on ecotourism, commitment in minimising the impact of tourism on the environment, acknowledge statistics on ecotourism and represent ecotourism on a worldwide level (www.ecobrasil.org.br). Proecotur Programa de Desenvolvimento do Ecoturismo na Amazà ´nia Legal (programme of ecotourism development at the Legal Amazon) recognises that ecotourism has a huge potential to be converted into the biggest source of income on the Amazon, predicting up to three million ecotourist annually. Therefore they have generated new strategies to guarantee that Amazon becomes the most popular state for ecotourism. They believe the creation of a sustainable environment does not require greater investments, rather intelligent strategies for transportation. With this to attract tourists they agree that there is a need for improvement in the transportation and improvement of the quality of services available to tourists plus there should be a cre ation of more sustainable products (http://www.faunabrasil.com.br). Conclusion Although tourism is not a new concept, ecotourism is. This emerged with the individuals growing concern with the environment. There is a general disagreement when defining ecotourism but many researchers and organisations agree that is a form of activity in which participants want to be in touch with the nature and with the environment and this should follow principles set by organisations for the safekeeping of the environment and also benefiting local communities. Various researchers have attempted to clarify the motivations for tourist choice of destinations and specials type of interest, and with this it was concluded that none could have a general agreement on these except that  tourist could have common attitude when selecting destinations. They could be educational and cultural; however the idea of tourist wanting new, unique and untouched surroundings gave away to the new concept of Real travel: rewarding, enriching, adventuresome and learning. Ecotourism is a growing and prosperous form of special interest tourism and the activities incorporated for this are increasingly generating income to those involved in promoting ecotourism and to local communities who should be involved in the decision-making concerning the development of ecotourism. The author during the research into organisations involved in the promotion of ecotourism has come across the fact that most organisations are non-governmental organisations that depend on volunteers. Also the majority of these organisations are interrelated having common objectives when it comes to ecotourism: promoting all ecotourism activities, safeguarding the environment and preserving the nature. Recommendations Although organisations are interlinked with one another, it appears that it is not enough, as the market segmentation show, only a certain type of individuals practice ecotourism and ecotourism related activities. Brazil is popular with tourist for its beauty therefore NGOs, agencies and business should do more to promote ecotourism in Brazil, speciality in Amazon, which is a huge area with a lot to offer to all types of tourists. Hence all organisations should work together not only in the safeguarding of the environment but advertise Brazil as the best country for ecotourism, enhancing its beauty and reasons to visit as well as promoting ecotourism activities in a way that appeals to all age groups and gender. Additionally NGOs, agencies and business should stress the need to practice the imposed regulations in protected areas in order to preserve the nature for tomorrow. Another recommendation would be to look how other forms of special interest tourism could be useful in providing aid in the development of ecotourism. An example of this would be religious tourism. For this type of special  interest tourism there is an online religious organisation which incentives spiritualists to include faith in their living. They relate religion and faith with the environment believing that there are simple steps that individuals could do to help recreate the earth preserving the environment, it also emphasises the need to care for nature. Therefore this initiative could be adopted in order to lure tourists into caring and investing more in ecotourism. Words: 4,017 References: †¢ Abeta (2008) Brazil: land of nature and adventure. [Internet], Brazil, Available from: http://www.brazilnature.travel/index.php [Accessed 30 November]. †¢ Amazon rain forest (2004) Save the Amazon rainforest [Internet]. Available from: http://www.amazon-rainforest.org/ [Accessed 2nd December 2009]. †¢ ATG Oxford (1979) ATG: Quality value [Internet], Oxford, Available from : http://www.atg-oxford.co.uk/index.php [Accessed 3rd December 2009]. †¢ Butcher, J. ed (2007) Ecotourism, NGOs and development: a critical analysis. Oxon, Routledge. †¢ Fauna Brasil (2005) O portal da fauna brasileira. [Internet], Brazil, Available from: http://www.faunabrasil.com.br/sistema/ [ Accessed 13 December 2009]. †¢ Fennell, D. (1999) Ecotourism.2ed. Oxon, Routledge. †¢ Instituto Ecobrasil (1993) Instituto Ecobrasil: ecoturism-turismo sustentavel [Internet], Brazil. Available from: www.ecobrasil.org.br [Accessed 2nd December 2009]. †¢ Ministerio do turismo (2005) Brasil [Internet], Brazil, Available from: http://www.embratur.gov.br/site/gb/home/index.php [Accessed 2nd December 2009]. †¢ Mullins, L. (2007) Management and Organisational Behaviour.8ed. England, Pearce Education Limited. †¢ Page, S.J Dowling, R. Ed (2002) Ecotourism. Essex, Pearson Education Limited †¢ Planeterra (2003) Planeterra. [Internet],Available from: http://www.planeterra.org/ [Accessed 27 November 2009]. †¢ Specialty Travel Index (1980) Adventure Special Interest Travel [Internet], San Anselmo, Available from: http://www.spectrav.com/index.shtml [Accessed 2nd December 2009]. †¢ The International Ecotourism Society (1990) International Ecotourism Society. Washington. Available from: http://www.ecotourism.org/site/c.orLQKXPCLmF/b.4832143/k.BD87/Home.htm [Accessed 27 September 2009]. †¢ Urry, J. (2002) The Tourist gaze.2ed. London, Sage Publications LTD. †¢ Youell, R. (1998) Tourism: an introduction.2ed.Essex, Addison Wesley Longman Limited. †¢ Weiler, B Hall, C.M, Ed (1992) Special Interest tourism. London, Belhaven Press. †¢ World Tourism Organisation (2002) World overview tourism topics. Madrid, world tourism organisation. †¢ WWF (1961) WWF for a living planet [Internet], Surrey, Available from: http://www.wwf.org.uk/ [Accessed 3rd December 2009]. †¢ WWF (2001) Guidelines for Community-based ecotourism development. WWF International.