Lincoln Rhetorical Analysis Essays

Lincoln Rhetorical Analysis Essays Lincoln Rhetorical Analysis Essay Lincoln Rhetorical Analysis Essay To ensure the unification and positive future that Lincoln envisions for the country, he abets everyone to unite and make peace. Lincoln also summarizes the civil war and the negative outcomes that they need to overcome through directness, comparisons, parallelism and tone. Lincoln achieves directness by saying there Is less occasion for an extended address than there was at the first, to Introduce his speech. His ability to be direct shows the people it is ostensible that he Is serious about the Importance of unification after the civil war. Lincoln knows that If people elected him president he be willing to listen to anything he says, so If he can be direct to show how serious the situation Is, people will listen and his goal of ensured unification can be achieved. In addition, Lincoln creates parallelism between the two sides by saying one party would rather make war than let the nation survive while the other party would accept war rather than let it parish. Lincoln compares the sentiments of the two parties to point out the mistakes both parties made by not being unified thus regressing his main point of the importance of unification and taking another step towards another tepee towards the future he envisioned. In Lincoln envisioned future, the two will not make the same mistakes over again. That is why he stresses unification by creating parallelism. On the flip side, the president mentioned the similarities both parties shared, including references to the bible and God saying that they read the same bible and pray to the same God. It was strategic of Lincoln to make this reference because he intended to create one nation bound by God with unshakeable unity. Lincoln, palpably, cannot overstress his main point that one of many keys to the positive true of the U. S. As an undivided nation is unification. The overall tone of Lincoln second inaugural address is a serious one. His attitude towards the situation is serious and Lincoln really wants the country to bounce back from the ear and do it in a unified manner. In one last attempt to achieve his main point, Lincoln mentions that It was Gods will for them to unite because if it werent then they still be at war. Ultimately, this serves to show that his country is destined for a new bright future, Just Like he envisioned. Lincoln had a vision for the future of the country. The germane devices he used Like directness, comparisons, parallelism and tone all collaborated towards getting Lincoln main point across; this provides a better opportunity to ensure the amalgamation of the people and reaching Lincoln villas of an affluent nation. By decay Lincoln achieves directness by saying there is less occasion for an extended address than there was at the first, to introduce his speech. His ability to be direct shows the people it is ostensible that he is serious about the importance of unification after the civil war. Lincoln knows that if people elected him president heed be willing to listen to anything he says, so if he can be direct to show how serious the situation is, people will listen and his goal of ensured unification can be In one last attempt to achieve his main point, Lincoln mentions that it was Gods will for them to unite because if it werent then they still be at war. Ultimately, this serves to show that his country is destined for a new bright future, Just like he like directness, comparisons, parallelism and tone all collaborated towards getting amalgamation of the people and reaching Lincoln vision of an affluent nation.

Progressive education essays

Progressive education essays To meet the needs of an increasing industrialized Canadian society in the late 1930s, the elementary curriculum was revised. This essay will explore the changes BC curriculum endured as a result of the progressive movement within the Greater Victoria area by way of the Greater Victoria Survey of Schools of 1937-38 and the Curriculum Guide: The New Programme of Studies 1936-7. The new system is commonly known as progressive education or the new education. Jean Barman describes new education as ... embodying a commitment to a child-centered, relatively unstructured curriculum allowing considerable freedom of choice to pupil and teacher alike, the expression of humane, egalitarian, democratic philosophy of education. The modern curriculum was an attempt to move away from the emphasis of memorization, facts, formalism and unrelated or irrelevant material within the classroom. John Dewey, an educational philosopher, can be held accountable for the radical outlook on education in the ea rly 1900s. Dewey believed there was a theoretical gap between child-centered and subject centered curriculum. This gap was a failure to recognize interaction between child and curriculum. Individual difference, child reaction and interest were vital aspect of education that had been overlooked by traditional curricula. The refreshed program was intended to meet the childs physical, moral, emotional and intellectual needs through a variety of revisions within the curriculum. Before browsing through the heart of the new curriculum, it is important to familiarize oneself in the parturition of progressive education before an appreciation for the impact the revisions had within the education system. Pressure from British Columbia Teachers Federation initiated a formal inquiry by the government to investigate the devastating situation of rural schools. Lack of facilities, supplies, financial instability, r...

Catcher in the Rye Symbols Essays

Catcher in the Rye Symbols Essays Catcher in the Rye Symbols Paper Catcher in the Rye Symbols Paper Essay Topic: The Catcher in the Rye Pencey Prep: Pencey Prep is a boarding school for boys located in Agerstown, Pennsylvania that Holden was attending at the beginning of the novel. It is the fourth school Holden has attended and is later the fourth school he is kicked out of because of his poor marks. Pencey Prep is where the reader is able to get their first glance of Holdens lonesome character, strong opinion of phonies and the fact that he does not apply himself as he fails four out of five classes. At Pencey Prep, the theme of â€Å"alienation as a form of self protection† arises as it becomes clear that Holden can not maintain a close relationship with anybody. Holdens alienation and distance towards others is made clear after he agrees to write an English composition for his roommate, Stradlater. The composition is about a baseball glove that used to belong to his younger brother, Allie who died from leukemia when Holden was only thirteen. After the death Holden never wanted to get close to another person so that he would never have to feel the pain of loosing someone he loved and cared about once again. Lastly, at Pencey Prep, we are introduced to another important character, Jane Gallagher; an old friend of Holden that is going on a date with his â€Å"secret slob [and] Year Book handsome† (27) roommate, Stradlater. Before leaving Pencey Prep Holden is too afraid to go say hi to Jane in the lobby, in case she was not the innocent, perfect girl he grew to love in the past. Allie and his Glove: Allie Caulfield is Holdens younger brother who died of leukemia while their family was in Maine on July 18, 1946. Holden was only thirteen at the time of the death and has idealized Allie ever since, describing him as the the most intellectual, admirable and humorous person you could have ever met. From Allies death, the reader is able to witness first hand Holdens â€Å"madman† characteristics. The night after the death Holden spent the night in their garage where he decided to smash all the windows, breaking his hand and earning him a night in the hospital. Claiming that he did it â€Å"just for the hell of it,† (39) although it is easy to see that he did it in a pit of rage over Allies death. Holden was extremely close with Allie as he represented perfectly the pure, uncorrupted innocence of a child that Holden longed for himself. To Holden, it is unfathomable why such an innocent child such as Allie had to suffer and die and that is most likely the root of Holdens problems and negativity towards phonies, growing up and losing innocence. Holdens behavior and social skills underwent a detrimental change following the death as he was no longer capable of maintaining a close relationship with anybody in fear of suffering through another loss. Allie represents the purity that Holden looks for in the world. Ducks in the Central Park Lagoon: Throughout the novel Holden continuously contemplates where the ducks from the Central Park lagoon go in the winter. They are a reoccurring thought for Holden and a major ambiguous symbol to the novel. Holden initially thinks about the ducks, wondering where they go when the lagoon freezes over in the winter while talking to Mr. Spencer after being kicked out of Pencey. At this moment the ducks become an immediate symbol of Holdens anxiety and uncertainty regarding his next move after being kicked from Pencey. Much like the ducks who are repeatedly kicked from their home at the lagoon, Holden was kicked from Pencey Prep and had no plan and no where to go. Not having a clear answer to his question, Holden continues to wonder what happens to the ducks in the winter time. Holden later asks cab driver what he thought happened to the ducks, but the cab driver disregards the question and explains that the fish have it harder as they freeze in the ice and â€Å"get frozen right in one position for the whole winter,† (82) and as for food, their nature is to soak up nutrients from seaweed in their pores, therefore nature takes care of them during the winter. In this case the ducks are symbolic as they represent Holden as he is being forced to move; however, Holden would much rather be like the fish who get to stay where they are and have everything provided for them like children. This mirrors the common theme of the novel and Holdens attitude towards growing up and wanting to stay an innocent child. Finally, Holden thinks about the ducks for the last time when he is drunk and decides to go look for the ducks at the lagoon. At this point, Holden is in his worst state; he is depressed, anxious and even contemplating suicide. Seeing that they are truly not at the lagoon Holden realizes that he must migrate away from his childhood and fly into adulthood. Over all Holden wants to know where the ducks go because he wants to know where to go when times are tough and things do not belong. Phoebe: Phoebe Caulfield is Holdens â€Å"roller-skate skinny† (67), red headed little sister. To Holden, Phoebe is more like a saint then a sister; describing her as the most beautiful, angelic, intelligent, mature and affectionate little girl you could ever meet. Holden also explains that she is very funny and has a good sense of humor, is a great dancer, listens and always knows what you are talking about. Despite the fact that Holden admits to being â€Å"THE MOST terrific liar you ever saw in your life,† (16) there is no doubt that he is telling the truth about Phoebe as she is everything Holden said she would be. Phoebe is one of the few characters to truly understands Holden for who he is and the struggles he faces on a daily basis. She unconditionally loves Holden and would do anything to help Holden such as giving him her Christmas money. In the end Phoebe is exactly the kind of person Holden has been â€Å"people hunting† for. He wanted to find someone to love and to love him back and was blindsided by the inevitability of growing up to see that what he was hunting for was right under his nose the whole time. sparknotes. com/lit/catcher/characters. html shmoop. com/catcher-in-the-rye/symbolism-imagery. html

dying to be thin essays

dying to be thin essays In todays society an increasing number of girls experience blows to their self-esteem and even develop eating disorders due to the medias influence. The main source of these self-esteem blows are fashion magazines, as well as TV characters. The age of girls being influenced by the media is getting younger and younger. Studies have shown that pre-pubescent girls as young as four or five are concerned with their body weight. This concern is often as extreme as feelings of guilt, shame and complete distortion of body image. Studies show, that these self-destructive feelings are often due to the medias influence. Destructive and negative feelings about ones body can lead to eating disorders such as anorexia and bulimia . Some characteristics of one who suffers from anorexia include: losing a significant amount of weight, fearing weight gain, continuing to diet although thin, feeling overweight even after significant weight loss, losing monthly menstruation, preferring to di! et in isolation, binging and purging and preoccupation with food, calories and nutrition. Danger sings of bulimia include Binging or eating uncontrollably, and abusing laxatives or diuretics (Effects pg.2-3). By parading very thin women in sexy clothing with boys falling at their feet, the media is sending the message to young impressionable girls that boys will like you if you have a good body. This type of message then can lead to eating disorders in girls as young as nine or ten. With so many different types of fashion magazines to choose from, young girls and women alike find themselves consulting magazines to discover what beauty is; what these woman often find is pages of impossibly thin models. These magazines claim to define beauty and then proceed to do so using a single, specific body type. Though fashion magazines and teen magazines are aimed at teenagers and woman, the age group that reads ...

American Memory of the Second World War Versus American's Experience Essay

American Memory of the Second World War Versus American's Experience of the Second World War - Essay Example Yet the fact remains that the liberation of Jews and other such interests where not America’s primary concern in entering World War II. Despite the fact that we knew the extermination of Jews was ongoing, we largely stayed aloof from the conflict for some time, only entering reluctantly when attacked by Japan in 1941. Much of our national memory remembers the European front of the Second World War more than the Pacific front – this is where the liberation of concentration camps happened, and where the war’s principle villain, Adolf Hitler, lived and was slain. But the fact is, most of the Second World War was the Pacific front for America. We entered the Second World War on December 8th, 1941, after the Japanese had attacked Pearl Harbor (Roosevelt 187). From this point until D-Day in 1944, America fought exclusively a battle of self-defense turned offense against the Japanese in the Pacific, island hopping towards the eventual goal of reclaiming the Philippines and defeating the Japanese. We only entered into war with Germany because of an entanglement of alliances, where the Germans and Japanese had a mutual defense pact. This is not to say that Roosevelt was not eager to enter the Second World War, but rather than the American people were very reticent, and only entered due to an unprovoked attack, not out of some kind of humanitarian gesture. Some argue that we had only an incomplete understanding of the extermination happening in Germany, and that if we had known more fully action would have been swifter. But as of December 28, 1942, reporters already had firm numbers about the millions who were being slaughtered or shipped to concentration camps (Fry 194). The numbers reported were entirely insufficient to explore the horror being exacted: â€Å"In the city of Riga, Latvia, 8,000 Jews were killed in a single night† or â€Å"in the ghetto of Warsaw, in which 550,000 Jews once dwelt, there are today fewer than 50,000† (Fry 194). And reporters also knew that this massacre, or at least a pattern of violence, murder and intimidation, was ongoing for years before this. The reporter Varian Fry indicating that he learned as of â€Å"1938† that â€Å"the Nazi leaders openly encouraged burning of synagogues, the pillage of Jewish homes, and the murder of their inhabitants† (Fry 194). So either reporters were doing a miserable job communicating their knowledge to the public, or else the American public was simply not overly concerned with the wholesale massacre of the Jews in Europe. America did play an important role in World War II – but it was a reluctant one – the war America fought was mostly in the pacific, with only a year of combat actually on European soil. And though the heroism of American soldiers who risked their lives in the freeing of concentration camps must be commended, it is important to record documents such as these, and remember what actually occurred during t he Second World War – America stayed neutral far after most of the world had entered the fray, and far after it had become apparent

Sales Method and ads Case Study Example | Topics and Well Written Essays - 500 words

Sales Method and ads - Case Study Example As a result, we witness that major companies such as automobile BMW spend around 1% of sales on advertising. Based on data obtained from different sources, automobile companies should set their percentage sales budget at around 2 to 3 % and beverage companies at around 10%. While, a jewellery shop would set it at around 10% and other retailers at a level of between 3 and 8% for womens clothing store. Advertising in a magazine is determined by the reach and number of circulation for the magazine. In the case of AARP Magazine and Readers Digest we understand that these magazines have a high distribution levels. The AARP magazine has a target market meant for people aged 50 and above and while the readership of Reader’s Digest is in the region of 10 million per month. In the process of determining the cost of a full page 4-color advertisement per thousand we have to make certain considerations. Some of the considerations include the readership and current trends in the media circle (OGuinn, 2011). For instance, old people prefer reading magazines and newspapers and thus they are quite slow in taking up technology. In the case of AARP and Reader’s Digest, we would have to compare the rates charged by top magazines such as Newsweek. Based on that assessment, these magazines should charge around $ 232, 000 for a full page Ad which amounts to a CPM of around $ 45. AARP is meant for the aged would be more cost effective for advertisers targeting this market (Clow, 2013). We require at least 60 sales people to service and pay visits to the 3,000 customers based on the calculation above. Sale people are important in the process of advertising and marketing since they maintain a close contact with customers. Sales people act as agents of communication on products and services that companies produce. However, the most significant duty that sales people have is building public relations

Women and leadership Literature review Example | Topics and Well Written Essays - 500 words

Women and leadership - Literature review Example 5). The entrance of the female is almost constant though there has been the instance where female have been crossing over to the courses that were regarded as masculine. It was also noted that men entry and advancement into the nursing profession is being hampered by discrimination in the specific specialties such as obstetrics and gynecology where females have been given preference over men. Consequently, there is an increased influx of men in other specialties of nursing. The leadership style between women and men has a clear distinction. According to Solbraekke & Heggen (2013) women in the leadership is associated with certain aspects of which they emphasize. Such aspects include nurturing tendencies and communication. On others side the men in leadership are not associated with the communication but responsibility and being accountable for every task given to the employees. Furthermore, women in leadership has been observed by Solbraekke & Heggen (2013) as being communal in their leadership in that they make it inclusive in participation than men in leadership who tend to be isolative and so directive to the employees (647). This makes the leadership of women to be perceived as being educative and upbringing more leaders in being than men. Other differences shown by Erel & Reynold (2014) is indicative that has been brought to the fore is that women have feminine advantage in the leadership (108). The advantage according to Collins & Meyer (2014) is as result of their better intrapersonal relationship with the staff unlike their male counterparts who the research conducted by Collins & Meyer (2014) describe that most of them have despotic tendencies (667). The other aspect that derail the leadership of women according to Solbraekke & Heggen (2013) is that it they lack the commanding power, hence in times of need of command, and the situation may end bei ng dire (650-653). The

DELACROIX Essay Example | Topics and Well Written Essays - 500 words

DELACROIX - Essay Example h envoy’s delegation would stay in the North Africa for six months, spending most of the time in the city of Tangier1.Travelling around Algeria and Morocco (after France conquered the former) with the diplomatic mission, the painter carefully â€Å"documented† everything he saw. Capturing the images of exotic lands, Delacroix created numerous sketches, drawings and watercolors. In these images, the painter sought to depict silhouettes, lifestyle, garments and manners. Eventually, impressions that Delacroix got in this trip, served as a rich source of inspiration for his further works. The excerpts from his journal remind of paintings, too. The artist described rather briefly the events that took place during the journey: the mission’s moving through the country, the Jewish wedding, the audience at the emperor’s and others. In addition, there are mentions of exotic Eastern traditions and customs, like that of the Moors described in the note from March 11. While reading his journal, the painting enthusiast would be inevitably enraptured by aesthetics of Eugene Delacroix notes. The genuine artistic nature is clearly seen through the journal notes – the soul of a painter is reflected virtually in every sentence: instead of granting much attention to the events – as ordinary people do – Delacroix was mostly interested in details. It is not the ritual of Jewish wedding celebration that he depicted in his notes, but the surrounding and people. He described clothing, face traits and other details that probably wouldn’t be even me ntioned in a journal of an ordinary person: â€Å"pretty Jewish woman; vest, sleeves, gold and amaranth. She is silhouetted halfway against the door, halfway against the wall.†2 This description of a Jewish woman present at the celebration of the wedding illustrates a peculiar artistic approach – the author doesn’t pamper the reader with exquisitely built complex sentences, this is more similar to operational notes. However, the

Debut albums, Life Essay Example for Free

Debut albums, Life Essay This is a phrase, a philosophy phrase that is about living, daily living. But what do you think it really means or should we say what is the hidden meaning about it? Why just living is not enough? Living is not enough because we need to experience all the things we can. Simple as to explore the world or the things that was given to us by our beloved GOD. We need to experience all good, better and best, bad, worse and worst. From worst to best to know what the word LIFE truly means. It also doesnt mean we need to do crimes in order to experience bad things, its just like problems, wounds and etc. We and I consider it as bad things because I dont like any of that happen to me. Just living is not enough†¦. We need to explore and find the true meaning of life. He who hesitates is probably right. This is a philosophy that we can use daily, why? Because this is about decision making. And we always make decision in every aspect of our life. As a student I can relate in this because of our recitations in school. We always hesitate before we raise our hands to answer. We will suddenly know that our or my answer is right because someone answers it. And its too late to get the credit. The philosophy above is trying to teach or to tell us that if we have ideas, share it, tell it, explain it because we will never know if our ideas is right if we dont try it. Not only for students but all individuals around the globe. Human life is purely a matter of deciding whats important to you. This Philosophy is saying human life always choose whats important to you. But why? All individuals are different from each other, different tastes, likes, dislikes and many more. But we all have similarities, we always choose whats important to us in every problem that comes in our life. For some instances, family problems like marriage and your family doesn’t want your fiance or fiancee, you will decide whats MORE important to you your family or your love one? If you choose your family, then go and its also the same if you choose your love one. I understand in this philosophy that this our instict that we always choose whats important to us but it never assures us that what is important will be the best for us. Only friends can answer your calls everytime of day that matter. This is a simple philosophy that is about friendship. If we first read it, we will quickly understand what it means. But what do we understand? We all know we have many friends in our life, friends in school, friends in the neighborhood and many more. We also know not all friends are real, just like this saying says Some friends are gold and some friends are silver. The philosophy above is trying to tell us that only TRUE and REAL friends can answer your calls no matter what your problem is. The friends that are there for you no matter what. No matter what time of day it is, you could call them and theyd be there for you. And its true, they are the ones that matter. The people who you can really rely on to be there for you are the ones that should matter in your life.

Alternatives to Nuclear Energy Essay Example for Free

Alternatives to Nuclear Energy Essay Risky Nuclear Energy Nuclear energy is a bargain on the short run; it is cheap, produces a lot of power, and a nuclear plant can be built virtually anywhere. The plant does not give off any carbon dioxide or sulfur, but unfortunately, the good news ends here. Nuclear Energy produces a by-product called radioactive waste, or spent fuel rods, and can be dangerously radioactive for more than four hundred human generations. Fortunately, there are alternatives that provide clean, cheap energy without the use of radioactive elements. A newly developed power plants that runs off of spent fuel cells and geothermal power can be solutions to nuclear energy. Even though alternatives such as reused uranium and geothermal power can be solutions, they have a few drawbacks such as location and distance, but the advantages outweigh the disadvantages and are much safer to operate than nuclear energy. Nuclear energy makes up 20% of the United States electricity and provides 17% of the worlds electricity (EPA. gov, Nuclear Power). Although nuclear reactors do not produce greenhouse gasses, mining and refining uranium requires large amounts of energy. If Transatomics reactor is built, it would capture 98 percent of the energy in spent fuel pellets, meet the nations energy needs for 70 years, and makes the radioactive waste inert within a couple of hundred years (David Ferris). Although radiation meltdown is and other nations. Instead fuel calls lasting more than four hundred generations, it might Just last for only four. Another solution to nuclear power and oil drilling is geothermal power. Using hot water from deep underground, geothermal energy might provide a cheaper alternative to diesel (Loy). Geothermal power utilizes heat from the Earth to superheat water and create enough steam to power a generator. The heated water is then fed back into the Earth to replenish the supply and continue the process. Power is generated similarly in nuclear and geothermal power plants. Both use heat to increase the temperature of water and then send the steam to drive a turbine. The only difference between the two is that nuclear power plants uses dangerous nonrenewable fuel while geothermal power uses the heat of the Earth, an almost inexhaustible source of energy. Geothermal power plants have to be located next to or above specific locations with high hot springs underneath. This is a problem in some countries because it either has no hot underground reservoirs or geothermal areas are too far away from urban centers, where electricity is needed the most. Although location is a drawback, the only potential danger from a geothermal power plant is a pressure exposition from one of the income pipes or pressure tanks. In the event of a pressure exposition, the only gas released into the atmosphere is water vapor and flying debris. It does not have the potential to spread cancer to thousands or harm more than 6 million people. An addition to clean, safe power, the plant can be hidden underground because it does not produce any emissions such as carbon dioxide or even water vapor. All the gasses are contained in the tubes and chambers, allowing the plant to be able to operate in confined areas. This can enable power plants to be built in pristine locations or urban centers without affecting the wildlife or busy traffic on the surface. Nuclear energy should not be there future of the worlds power source. Although it is a cheaper alternative to renewable resources, it is many times more environmentally costly and can affect millions of peoples lives if an accident were to occur. Nuclear power has developed over the decades, but I think we should let go of this last-century source and move on to more earth-friendly alternatives. Many power companies use power from renewable sources such as solar or wind, you can help change the course of America by switching power companies or contacting your local politicians about changing our infrastructure for the better.

Free Essay - The Poser of Guilt in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Poser of Guilt in The Scarlet Letter The Scarlet Letter, by Nathaniel Hawthorne, is a book that goes far into the lives of the main characters. After establishing the main characters--Hester, Pearl, Dimmesdale, and Chillingworth--he shows how each decision they made affects all the others. Hester Prynne, Arthur Dimmesdale, and Roger Chillingworth all felt guilty at one point in the novel. Hester had "dark and abundant hair, so glossy that it threw off the sunshine with a gleam, and a face which, besides being beautiful from regularity of feature and richness of complexion, had the impressiveness belonging to a marked brow and deep black eyes" (50). Hester, here described as a beautiful woman, had committed adultery. Because of her sin, her punishment was shame by the branding of the scarlet `A'. She simply accepted the punishment. The scarlet letter makes people look at Hester differently, but she doesn't seem to care. Hester created the `A' to be very elaborate to make people notice it. Having the sin out in the open let her relieve any guilt. The `A' was meant to punish Hester for eternity. She was to wear it till she died, and then it was going to be engraved on her tombstone. While in the forest, Hester made clothes for people in town. Because she had sinned, she was not allowed to make "the white veil which was to cover the pure blushes of a bride" (76). After a few years, Hester had changed the meaning of her scarlet letter, "they said that it meant Able; so strong was Hester Prynne, with a woman's strength" (141). Her "punishment" had become an honor. Although Hester tore off the letter and went to England with Pearl, she returned to Boston and put the scarlet letter back on. Hester was certainly not the only person affected in all of this. Roger Chillingworth had a "slight deformity of the figure" which later reflected the transformation his soul would make (56). In the first meeting of Hester and Chillingworth, Hester asks, "Hast thou enticed me into a bond that will prove the ruin of my soul?" and Chillingworth replies, "Not thy soul. No, not thine!" (70).

Technology in the Classroom Essay -- Technology Education

Computers play a large role in today’s society, inside and outside of classrooms. Like many forms of technology, they have the power to hinder students learning in achieving goals in higher education classrooms. In her essay Lest We Think the Revolution is a Revolution: Images of Technology and the Nature of Change, Cynthia Selfe, a Humanities Distinguished Professor at The Ohio State University, discusses the continuous argument about the effects that computers have on education due to change in technology. As a college student, I am able to closely relate to various statements she makes because I deal with these â€Å"issues† on a daily basis. Thus, the subject of computers in higher education classrooms is a controversial to many people. However, I do not believe that computer technology is a necessity in classrooms. While growing up, it is apparent that students have always had the opportunity to engage in technology in classrooms. As a child, I remember computers in the school library at a very young age. Therefore, I was able to type, search the web, and do various other things on a computer. However, one would think that as students progressed and advanced to higher grades that the technology would also advance and become more challenging however, it did not. Students have primarily been utilizing the same types of technology in classrooms for years on end and no problems have arisen from that. However, other forms of technology could potentially be useful in classrooms such as projectors, smart boards, and tools that teachers are familiar with to use. If new forms of technology are not a major necessity, why spend the money to buy them and the time on them? Also, if a student is not planning to make a career out of utilizing ... ...y. "Lest We Think the Revolution Is a Revolution: Images of Technology and the Nature of Change Cynthia Selfe." From Inquiry to Academic Writing: a Text and Reader. Boston: Bedford/St. Martin's, 2010. Print. Wurst, Christian, Claudia Smarkola, and Mary Anne Gaffney. "Ubiquitous Laptop Usage in Higher Education: Effects on Student Achievement, Student Satisfaction, and Constructivist Measures in Honors and Traditional Classrooms." Jan. 2008. Web. 16 July 2008.

China’s Compliance with its obligations under GATT and WTO

The history of China and the General Agreement on Tariffs and Trade (GATT) dates back to 1948, when China became a contracting party after being among the 23 founding members of the organization. In 1950 however, the country under the Kuomintang government pulled out of GATT, but was later granted an observer status in 1982 after pleading that the pull-out was not done by a legitimate government. By 1986, China’s persistence to resume its position in GATT set a platform for talks with other member countries, which continued throughout the 1990’s. The country only managed to regain its membership in 1999 and joined the World Trade Organization (WTO) in 2001. By Joining WTO, China agreed to be bound by Subsidies and Countervailing Measures Agreement (SCM), GATT and Trade-Related Investment Measures Agreement (TRIMs) trade agreements. The entrance of China to the WTO was of great importance not only to the country, but to other world economies, which had observed the economic expansion of the country with heightened interests in the past decades. In 2000 for example, China was the world’s eighth largest importer and the seventh largest exporter of goods. The country accounted for $249. 2 billion in exports and $225. 1 billion in imports. In the commercial services sector China ranked twelfth in position at $ 29. 7 billion, while it was it was ranked as the tenth largest importer at $34. 8 billion (WTO news ). It was not however smooth sailing for the country and the other WTO signatories mainly because China is enormous in size and had a set trade regime by the time it joined WTO. As such, a change of the country’s legal and regulatory system in trade was required in order to ensure consistency with the WTO regulations. Although most countries supported the entrant of China to WTO, many observed that compliance for the country would not only need dedication, but also transparency. Sentiments regarding the hard task ahead for China were for example expressed by the United States’ Trade Representative, Mr. Robert Zoellick in 2002 , who said that since China had freely chosen its WTO obligations freely, other countries expected that the country would comply with all. Zoellick however agreed that meeting some of the obligations would not be easy for China, but would play a major role in ensuring that China was open to trade with the rest of the world. CHINA’S WTO OBLIGATIONS China took up obligations laid down in GATT, under the WTO by agreeing to non-discriminate and equally treat national trade from WTO member countries and also agreed to a adhere to the national trade policies as set out by WTO. First on China’s list of obligations under GATT/WTO, was the quota’s withdrawal requirement as earlier stated by the People’s Republic of China, under a protocol document. The country was also obligated to conform to the GATT 1994 agreement and the WTO agreement that addressed procedures involved in import licensing. Another obligation was the right to have enterprises in China trading in exports and imports as authorized under the customs territory of China. As such, China agreed to wipe out state import monopolies earlier maintained in the agricultural sector. In addition, china was required to subject all its imports and exports to rules set out under the WTO. More to this, the country was also subject to varying terms regarding price control restrictions and state trading (Vallera pp 2-3) GATT obligations included the prohibition of restrictions on imports specifically agriculture related imports. Another requirement under the GATT agreement related to giving imported goods equal treatment with the domestic products. In addition, the GATT agreement spelt out that fees or charges imposed on imports would be approximate to services rendered (Williams, Brett p 3) GATT Requirements GATT was a brain child of the United States, which first floated the idea of regulating 45,000 tariff rates in 1947 during an international conference held in Geneva (econ. iastate. du) . A year later, 22 other countries signed the trade agreement. Under GATT, a member country was to treat other signatory countries as a â€Å"Most Favored Nation† (MFN). The MFN treatment assured GATT member countries that non signatory countries would not receive lower tariffs than them. China was at war during the early years of the implementation of GATT, the discussions to rejoin GATT , which started in the 1980’s was further curtailed by the Tiananmen announcement , which marked halted Chinese interaction with the GATT member countries in 1989 (Skanderup p32) . On resumption of the talks in 1995, WTO had taken over from GATT and with the new identity came stricter requirements, which often led to stalemates of the negotiations. It was however, china’s realization of economic gains in terms of expertise, technology and capital gains from other countries that eventually convinced the country leaders of the importance of joining GATT/WTO. China was petitioning to be recognized as a developing country upon resumption to GATT/WTO. This was rightfully so because despite China being the largest economy among the developing countries, most regions in the country still registered very low GDP. Being recognized as a developing country allowed the country to enjoy special benefits under the agreement. Such included the elimination or reduction of tariffs on products from the developing countries; developed countries were also encouraged to avoid imposing tariffs and internal taxes on products from the developing countries. More so, the developed countries were alerted not to expect reciprocal trade from the developing countries (econ. iastate. edu). Compliance with WTO By the time that China was re-admitted to the WTO, the organization had 140 countries signed up for membership. The Bilateral agreement between china and the other member countries was therefore complex and long, such that the entire document was 900 pages and covered every aspect of trade as discussed. It was a consensus that China would implement some of the agreements in the 900 page document immediately, while others would be stretched over a five year period. Others still w ere expected to last the entire decade before China could finally reform its system entirely to match the compliance requirements. To aid the Chinese government in this, a WTO secretariat was appointed, with an assisting 16 subcommittees being mandated at monitoring the country’s progress and producing annual reports about China over an 8 year period of time (Skanderup, Jane p32). On its part, the Chinese government took up massive public education campaigns that sought to offer insight on what compliance meant. Local universities started offering degrees on international law, finance, foreign trades and trade. By the look of it, China had every intention to stick to the rule of WTO. Foreign governments, such as the United States government extended a helping hand and offered to create oversight bodies in Chinese state departments with an aim of ensuring that China complied with the WTO agreement. Transparency China did not always operate transparently in its trade dealings, regulations and decision making. As such, the WTO requirement signified a great shift in the country and so far, the country has done well in compliance with the GATT/WTO requirement’s on transparency. In this, China publicized trade related laws to improve how people accessed them. The most notable efforts were from the Ministry of Commerce, which adopted impressive policies with the aim of complying to the WTO transparency requirements (United States Trade Representative). However, there were complaints that China was not fast enough in its compliance. This was especially the case with short term goals that were supposed to be met within the first two years. In a 2004 review, it was noted that China had challenges with conforming to transparent practices especially with international set standards and value-added tax. In the six year period ending in 2007, China had eight dispute cases filed against it by other WTO members (Stewart et al p7) . Five of these cases were by the United States, while the European Union, Mexico and Canada had one case each. The eight cases were based on china’s non-compliance on Value added Tax, automobile imports, tax reductions and exemptions, trading rights, distribution services and intellectual rights on publication and audiovisual. The Transitional Review Mechanism is in charge of monitoring China’s progress and has raised these issues. Because of non-compliance, foreign and domestic business suffers frustrations when establishing businesses and often suffers from systemic uncertainties. Because of the language barrier, China still under the transparency requirement agreed to translate laws and regulations relating to trade into French, English or Spanish. The country also agreed to modify hundreds of its laws and regulations in order to become WTO compliant (USTR. gov) China also agreed to eliminate the local content requirement, foreign currency balancing requirement and export performance requirements from its laws. Allegations that China still manipulates its currency to date however abound. Intellectual Property rights China has been accused of not doing enough to ensure that the intellectual property rights are upheld in the country. Since joining the WTO, a 2007 TLAG report states that IPR infringement was at its worst in 2005 and 2006. To make it even worse, the report indicates that China had demonstrated no initiatives in trying to reform the criminal code in the country, which is the only way through which the country can enforce the protection of the intellectual properties (Stewart et al p11). Industrial policies China’s industrialized policies have always sought to protect local industries. This was meant to change after the ratification of the WTO agreement. However, complaints from other countries still abound pertaining to china’s protectionism measures over its auto part industry, export restrictions, regulatory interventions and subsidies on domestic industries. Subsidies China agreed to eliminate subsidies on exports and industrial goods. This was done under the Agreement on Subsidies and Countervailing Measures (SCM), China further agreed to stop subsidies on state-owned enterprises especially because some of the state owned companies were not profitable and only aided in destabilizing trade. The SCM agreement only prohibited subsidies on a limited range of products, and imposed countervailing duties. Such compliance encouraged Chinese industries to become more competitive especially because they were exposed to market pressures from foreign investors. Discriminatory Safeguard By acceding to the safeguard agreement China agreed to steer clear of WTO inconsistent tariffs and quotas, except those allowed by the organization on temporary measures. Under this agreement, non-compliance by China would earn her penalties that would see other WTO members imposing tariffs and Quotas on Chinese products, while denying China the ability to counter such actions (Halverson, Karen). Trading and Distribution rights China has scored fairly well in this front. However, the complaints from other member countries allege that the country still impose restrictions to specific products. Among the cases highlighted are import restrictions on copyrighted materials such as periodicals, books, audio and audio-visual products. The 2007 TLAG report indicates that China is yet to fully comply with the direct selling requirement since it still restricts direct sales from foreign companies (Stewart et al p12). Agriculture China has largely complied with the agricultural requirements but this depends on the market situation. At times, the country employs selective market interventions that cause delays in agricultural shipments. In addition, the country sometimes applies scientific rationales with the intention of preventing some agricultural commodities from entering her market. Other complaints allude that China lacks a consistent and predictable regulatory administration, which is laden with capricious practices in the customs departments. The Chinese agricultural market also lacks predictability and transparency. China’s agriculture obligations included her commitment to avoid providing export subsidies to the domestic producers. China also was obligated to lift the meat, citrus products, corn and wheat bans. The country further had to implement some tariff –rate quotas that world provide sufficient market to farmers from signatory countries. Services- Arguably, this is among the sectors where China has scored the least points as far as compliance to the WTO commitments is concerned. Despite the initial promises made under the general Agreement on Trade in Services (GATS), China is yet to lift some of its restrictions in the services sector. As such, other countries still experience limited access to the Chinese services industry. Areas of concern between 2001 and 2004 remained the financial sub-sectors (insurance and banking), in a 2007report however, the United States lauded Chinas efforts to comply with the obligations (USCBC) . It confirmed that China has indeed complied with the insurance requirements by lowering the total assets to $200 million down from the earlier requirement of $300 million on foreign insurers. In the banking sector, the USCBC report further indicates that China has lifted geographic barriers earlier set on its local currency, which mad business challenging for foreign based financial institutions. China also allowed her nations to freely choose among foreign or domestic owned financial institutions. In addition, the country removed restrictions that hindered ownership and operations of financial institutions thus allowing more foreign owners to invest in the industry. Telecommunication sector was however dragging behind, with the report stating that although China had committed itself to lift geographic limitations on data services and mobile voice for joint ventures, China was yet to draft regulations on how to meet that commitment. Another requirement on the telecom sector yet to be met by China is her commitment to expand the geographical capacity of domestic owned telecom services by raising foreign ownership to 35 percent. The engineering, architectural and urban planning requirements were however met between 2003 and 2007 and foreign owned enterprises can now take part in integrated engineering, planning and architecture without the requirement of domestic partnerships. The country is also yet to fully comply with WTO requirements set on the express delivery sub sector (Stewart et al p13). Foreign owned enterprises can operate in courier services but restrictions on the scope of business that such enterprises can engage in still exist. Obtaining licenses for the foreign based firms remains a big challenge for many. China’s obligation in allowing foreign firms to operate in freight inspection and testing services were yet to be met in 2007 as their were restrictions on the scope of business that a foreign firm could engage in. In a 2005-2006 US-China Business Council’s (USCBC) report, China is said to have complied with the advertising requirements, which allowed foreign-owned enterprises to invest in advertising companies. China met this requirement in 2005 through the country’s ministry of Commerce Foreign owned business own and operate hotel and restaurant business in China, but have to abide by set regulations. In this sub-sector, China is yet to comply with the WTO requirements since foreign-owned enterprises are restricted on the amount of air cargo space they can book (USCBC). Tariff Reductions China agreed to reduce its tariffs on agriculture products to 15 percent, with average tariff level for industrial goods being set at 8. 9 percent. Tariff reduction obligations were scheduled for immediate, short term and long-term implementation. Trading Rights Trading rights are two way under the WTO agreement. They include the rights to I) other WTO member countries importing products and services to china, and ii) China exporting its domestic products to other WTO countries. In 2004, China enforced trading rights process that ensured that foreign nationals registering businesses in the country did so without any hindrances. This was a step that was lauded by many signatory countries, most notably the United States. However, some deficiencies in trading rights still existed. Such included commitments on pharmaceutical and books importations. Another deficiency noted in China’s compliance to the WTO trading rights requirement was the lack of liberalization of agreed trading rights. Such includes wholesaling services, retail services, franchising services, agent’s services and other related services. By 2004, China was yet to open its markets to allow foreign investors to practice direct sales or off-location sales. Among the notable compliances in the trading rights requirements was china allowing importers and exporters to conduct their businesses directly, without using middle men. Tourism In 2004, China took the first steps to complying with the WTO in the tourism sector by allowing foreign based firms to acquire joint ventures in China. It was expected that by December 2007, wholly foreign-based enterprises would be able to operate in the Chinese tourism industry. It was also expected that all branch restrictions, registered capital restrictions and geographical barriers would be lifted. The WTO requirements for China in the Tourism Industry were initially meant for Xi’an, Shaanxi, Shangai, Guangzhou and Beijing regions. In a 2004 report to Congress, the US lauded China’s progress in complying with the tourism, professional, education and environmental services (United States Trade Representative ) . CONCLUSION China’s compliance and non-compliance is widely a matter of government and industry protectionism. Whereas the private sector players may intentionally avoid adhering to the WTO rules, the government, which has the capacity to press the private industry players towards compliance does not apply the necessary internal pressure required to move the players. The spirit of WTO agreement that China exhibited on its entry to the WTO was already running out in the third year of implementation. Other issues that arise in the only communist country as it puts up measures that ensures compliance to WTO is the fear of the China Communist Party of loosing national support. This is especially likely because the income inequalities in China are on a steep incline, something that the locals blame on the market reforms under WTO and the expanded private sector (Halverson, Karen) Overall, China has received mixed rating for its compliance levels of the WTO requirements. The United States is among the biggest bilateral trader whose public holds mixed reactions on the role of China’s trade to the US under WTO. Some of the notable complaints from US investors include China’s continued protection of its steel and auto producers. Other claims allege that China uses her tax system to discriminate particular imports. Some export regulations in China also contravene the WTO requirements. Such include restrictions placed on raw materials, thus driving up production costs. Foreigners claim this is discriminatory since foreign investor’s ends up producing at higher costs, while the Chinese nationals operate at lower costs thus giving the former a market advantage. Eight years later after China joined the WTO; many member countries agree that it is the high time that the country took accountability for its obligations. This is especially so because most of its requirements were meant for accomplishment in the first five years. The United States is one such country, which is pursuing dialogue, dispute settlement mechanisms, legal action or a combination of all in order to ensure that China complies.

Philosophy that was born during the Renaissance Essay

Humanism is a philosophy that was born during the Renaissance, beginning in Florence in the last decades of the 14th century. The theory introduced new ways of thinking that allowed people to question and interpret the Bible anyway they wish. Prior to Humanism, people lived their lives under the impression that it was all to serve god. It wasn’t until people began taking an interest in the work of Greek philosophers that true appreciation of human life became apparent. Humanism inspired people to believe that their life was meaningful and that they were capable of more than just working to please God. The key principle of the theory was that â€Å"human beings are not subject to God or any divine agency. They have no obligation to love, fear or obey any such supernatural agent.† (Victor A.Gunasekara) When the importance of human life prevailed, there was no longer a strained religious perception of earth and society and this is when the freedom of art and self-expression truly took form. Art was no longer a way of glorifying God, but a way of showing individualism and creativity within ones self. The origins of Humanism can be found in the Golden Age of Greek Philosophy. Xenophanes (580 BCE) said, â€Å"If cattle had hands and drew pictures of Gods, Gods would look like cows† making it patent that Gods are of our own making. When Protagoras (450 BCE) wrote, â€Å"Man is the measure of all things, of things that are that they are, and of things that are not that they are not.† he was accused of impiety and was banished for creating such freethinking sentiments that would be considered thoroughly unorthodox for his time. His words are metaphorical of us ‘knowing the world by our own proportion, from our point of view.’ He crafted the idealistic principle of human perception that shaped the humanism philosophy we know today. Humanism was not limited to mental thoughts and ideas on the value of human life, but shown physically through a spectrum of art mediums. The theory shaped various aspects of Renaissance art including the content, style and subject matter of all art forms. During the middle ages, well before Humanism took form, art was notable for glorifying and praising God. During this time, all art was assigned from the church and so the subject matter consisted of mainly biblical themes, stories and characters. Within these paintings, man wasn’t portrayed with anatomical accurateness, but as a small, off scale and minor element next to a much larger religious figure. Within almost all of Middle Age artworks, biblical figures were seen is the most powerful and most important; and so they were made to look exceedingly larger than people or children, who were painted on a much smaller scale. The importance of these religious figures was also shown through height and placement within the picture. They were often painted higher than other figures, adding to the overall impersonal and symbolic outlook of Middle Age art. Because most of the work at this time was so religious, people weren’t able to connect and view art for the purpose of enjoyment, but for worshiping a higher presence. Take the Ognissanti Madonna (1310) for example. The painter, Giotto, depicts Mary and her son with saints surrounding them. They’re portrayed as very large, while everyone else in the painting is very small. Neither of the two are life size nor are they anatomically accurate. However the most obvious aspect within the painting is the overstated size of the two most important biblical figures, Mary and Jesus. This was the conventional style of Middle Age art. The value of human life was never considered, nor was it illustrated through paintings or sculpture. During the late 14th century, Artists began looking at natural depictions of the world and ancient pagan culture. The notion of human form that characterized medieval art was supplanted with the concept of full anatomical accuracy. With the celebration of human life, precision of the human body within paintings and sculptures became a crucial part of depicting the realistic perception within art, one that was not justified by any singular religious context but ones desire for perfection. People began painting secular subjects and portraying man with the same importance that was used for religious figures within the Middle Ages. When the prominence of human life prevailed, people began taking an interest in the accurate portrayal of human characters. This provoked a range of pictorials to be created in parallel with the human form, reflecting the balanced and symmetrical form of the human body in art. Artists began creating precise proportions or the ’golden mean’ in order to establish symmetrical and harmonious composition within a varied spectrum of art mediums. The Golden Mean is the desirable middle between two extremes and is given the number Phi(= 1.618033988749895†¦) Commonly known as the ‘divine proportion’ to Renaissance artists, the Golden Mean was used for atheistic appeal and balance within architecture, but was often used effectively for other visual art forms, such as paintings or sculptures. Collective to the Greek mentality, the golden mean was considered an attribute of beauty that included symmetry, proportion and harmony. The Golden Mean can â€Å"be derived with a number of geometric constructions, each of which divides a line segment at the unique point where: the ratio of the whole line (A) to the large segment (B) is the same as the ratio of the large segment (B) to the small segment (C).† (http://www.goldennumber.net/golden-section/) Paintings, buildings and sculptures adapted and drew inspiration from classical roman structures (a time when the Golden Mean was recognized To Greeks as dividing a line in the extreme and mean ratio) during the High Renaissance period in order to interlace the crucial ascetic appeal that was desired when Humanism was at great interest. High Renaissance style architecture conventionally begins with Donato Bramante (1444-1514) who built the Tempietto at S.Pietro in Montorio, Rome in 1510. The Tempietto ‘’is an attempt at reconciling Christian and humanist ideals’’. With no limitations of Humanism on any particular art medium, Michelangelo’s sculpture of David in (1501) is a perfect example of its boundless effect on accurately conveying the human body with precise proportions and measurements. Other works relating to Humanism included The Birth of Venus (1485), by Botticelli. Prior to Humanism, the majority of art appeared two dimensional or flat. These artists were one of the first to begin adding vast details and highlighting the illusion of space, form and dimension in all art mediums. Combining these and taking into mind perspective (the notable technique of all Renaissance artworks) they ultimately crafted the image of humanist art; molding the backbone of the High Renaissance. In order to embrace this philosophy within art, artists needed to explore the relationship between the human body and mathematics. These artists are one of the many from the High Renaissance period to articulate this relationship physically through multiple art forms. Before the High Renaissance, there was Early Renaissance. During the mid 14th century, architects such as Leon Battista Alberti and Flippo Brunelleschi began taking an interest in proportion. The concept was that a building should be â€Å"fitted together with such proportion and connection, that nothing could be added, diminished or altered, but for the worse.† (Alberti) The rising theory of proportions was looked into by a number of artists and many architects such as Alberti and Brunelleschi over a long Period of time, but it wasn’t until Leonardo da Vinci’s Vitruvian Man (1490) that people started to take it seriously. Not limiting himself to just art, but exploring the realms of math, music and science, da Vinci used his experience and knowledge to establish the link between art and mathematics. Some would say that his work acted as a catalyst towards the start of the High Renaissance and that he was able to pave the way for painters, sculptures and architects that were interested in creating realistic dynamics of human proportion within their art medium. When Michelangelo was commissioned in 1501 by the Board of Works for Florence Cathedral to sculpt David from marble, he used the opportunity to illustrate the true growth of the art movement and the influence of Humanism on various art forms. Michelangelo works against the medieval concept of humanity, a time where man was seen as sinful, immoral and ‘born of dirt’. He shows David before the fight, highlighting his ability as a human to make conscious decisions and a choice to commit himself to act. This depiction of man is one who can become godlike through his own intellect and power of will. Compare this David to Donatello’s David, made out of bronze during the 1440’s. Donatello depicts David as a young boy, looking rather effeminate in a shepherd hat and boots. He’s shown with a smug smile and his foot on Goliaths severed head subsequent to the battle. Donatello’s version of David is an interpretation of the biblical text. His feminine like physic serves the purpose of clarifying that his triumph in throwing the stone at Goliath was not of his own doing, but rather God’s will. He is created very close to the biblical story, having hat and boots typical of a shepherd, where as Michelangelo’s David’s complete nudity shows how he has stripped almost all biblical context from him, focusing entirely on the human entity. He is no young, scrawny boy that follows God blindly, but a man with the ability to make his own choices and fight his own battles. His full nudity shows the true beauty of the human anatomy, which fascinated Michelangelo. Not only has his work shaped the perception of humanity through symbolic catalysts, but through the riveting recreation of the human form with accurate proportions, illustrating the perfect use of the golden mean. It is clear that a grave amount of thought and work went into creating an accurate insight towards the human body. David’s hands and upper body are made slightly larger in order for the human form to look accurate and proportional when seen from the ground. The truthful portrayal of vein and muscle within the body highlights the humanistic elements within the sculpture. In contrast to this, Donatello’s David looks quite unusual and incongruous, although he was sculpted at a younger age than Michelangelo’s David, their anatomical differences are distinct in a way that can’t go unrecognized. Donatello’s work shows shoulders and a chest that are diminutive and slightly disproportioned to the rest of the body. Prior to Humanism, there wasn’t this striving focus for anatomical excellence within art for anyone unless they were a religious character holding the supremacy over man kind that everyone once believed they had. His work on David provided the humanist vision with its first and most prevailing artistic expression. He’s shown as a strong and heroic man, not a smug boy as shown in Donatello’s sculpture. The Birth of Venus, painted by Bottichelli in 1486 is a celebration of Renaissance Humanism, depicting the classical myth. The picture is very calming and somber, focusing on the true beauty of Venus with warm and soft tones. Venus, Goddess of Love, is shown emerging from the sea on a shell, parallel to the story of her birth. There is an emphasis on sea imagery that was used to please church authorities. Zephyr and Chloris are blowing her to the shore with wind, amongst a shower of flowers, while a Nymph, Flora, is reaching out to cover her naked body with a cloak. The nudity of Venus was very unconventional at the time; primarily, pictorials of naked women were only shown through portrayals of Eve; but here Venus stands; completely naked and not in a biblical context. In a time when almost all artwork was of Christian theme, the honest portrayal of Venus and the secular imagery had a crucial impact on High Renaissance art and was a catalyst for other artists to explore humanistic elements within their work. Venus, the goddess of love is depicted in human form with such magnificence and accuracy that humanist themes are not suggested, but a manifest to Botticelli’s audience. Godly figures began taking form of earthly beings and showing the true exquisiteness of the female body. There is a de-emphasis of deep space in order to stress the sense of pattern and beauty that defines the painting. Flora is not giving the cloth for just modesty, but giving her the ‘veil of wisdom’. She shows us how great intellectual gifts are always concealed from plain sight. Botticelli’s portrayal of the female body is used to further drive ideas of Humanism. Her physique is quite an accurate and refreshing portrayal compared to earlier years were nudity was not yet established in non biblical paintings. Her stomach is a truthful portrayal of what a women with some muscle tone in her abdomen would have, the legs and arms are somewhat shapely, showing the female body in its most natural form. Venus in this painting is both humble and pure. It’s plausible that one of the main themes within this painting, second to Venus’s birth; is the idea of beauty. The picture has a decorative quality to it; not only does it showcase the substantial change in art during the High Renaissance, but its symbolic of a rich classical history, reinvention and an earthly world view. It is through The Birth of Venus, and many other High Renaissance paintings, where the true impact of Humanism is made clear. Artists would incorporate Greek and Roman mythology as apposed to writing and painting about biblical texts. This was because humanists turned to the classics for inspiration, and so these were often the themes of High Renaissance art. The inspiration of Greek Philosophers inspired those within this period to strive less for divinity. This painting is one of the many to depict Roman or Greek deities, other famous works include Mars and Venus and The School of Athens. One of the most outstanding changes during the High Renaissance period was Architecture. The statement that man is the measure of all things is mirrored within different art mediums, showing a great point of difference within humanist and non-humanist architecture. Humanism meant that architects built not only churches, but palaces and buildings exposing ideals of classical styles. Humanism gave people a chance to look for inspiration from ancient Greeks and thus buildings took influence from the Ancient Classic period. One of the highlights in High Renaissance Architecture is the Tempietto, built in 1502 by Donato Bramante. The building marks the crucifixion site of St Peter and follows selected traditions from the Christian building the Martyria while employing classical principles that create a geometric ideal. Both ancient Greeks and ancient Romans employed the circular plan that governs the perception of the Tempietto. The devotion to symmetrical perfection makes it clear of Bramante’s conscious decision to recreate this in a way that is not only true to the humanist theory, but one that depicts the thoughts of the ancient roman writer Vitruvias, who studied and wrote about architecture and correct proportions within it. Bramante is really following this line of thought with the Tempietto. He’s created a radial building with a round structure that is very dissimilar to the traditional crucifix form of church, which is based on the ancient basilica. His work is considered almost nothing short of architectural brilliance, due to his innovative techniques at changing the orthodox designs of churches and buildings. The building is the perfect example of the relationship between ideal ancient geometry and the divine. Geometry was thought by the ancient Greeks and again later in the Renaissance to be a vehicle in which we can imagine the perfection of heaven. The Tempietto is a building that truly celebrates Humanism. It’s believed to show how man can produce exemplars on earth of the perfection of the heavenly, using correct geometrical structures and symmetrical portrayals. This is similar to that of the golden mean, while relating to the work of Michelangelo and Botticelli, where Humanism was celebrated through the accurate portrayal of the human form. The Humanist theory allowed Bramante to make these changes within architecture; he drew inspiration from classical traditions while making his own original decisions to enhance the symmetrical nature of the Tempietto. His work is similar to that of classical origins, but he allowed for variation. Greek and Romans would not put pilaster that pairs with the columns of the building, however Bramante did. By aligning the true columns with the false columns, he was able to maximize the radial quality and overall centrifugal theme of the building. The Tempietto shows a rhythm, one that was definitely inspired by classical antiquity, the Doric Order in particular. The columns of the Tempietto are a roman variant of the first level of the Coliseum. Depicting the styles of the Doric Order, there are triglyphs and metopes above the columns. Mitchell Beazley was literal when he wrote; â€Å"The emphasis here is on the harmony of proportions, the simplicity of volumes (cylinder, hemisphere) and the sobriety of the Doric Order. The circular plan symbolizes divine perfection. Inspired by ancient temples, the Tempietto is both a homage to antiquity and a Christian memorial.† Humanisms affect on architecture was one of the largest. Despite differing in architectural elements, different styles of columns were explored throughout all High Renaissance architecture, utilizing techniques that show proportion and highlighting themes of classical tradition. Nearly all buildings constructed after Humanism follow these principles and show a vivid influence of ancient Greek and Roman cultures. The Humanist movement allowed architects to make changes in what they were creating. They drew inspiration from classical architecture, traditions and even philosophies and refabricated it within new architectural masterpieces that shaped the Humanist theory in many inconceivable ways. Alberti and Brunehlleschi were a crucial aspect in the innovation of humanist architecture. They were no Greek philosophers, however they employed the idea of symmetrical excellence and inspired the creations of many renowned and prominent buildings including the Tempietto itself. Many great architects of the high renaissance period such as Bramante and Michalangelo were captivated by this idea and were thus able to shape traditions and techniques to produce the conventional high renaissance architecture style that we’re accustomed to today. Inclusive to classical traditions, architects began taking the beauty of human proportions and reflecting it through architecture, similar to the way humanist painters and sculptors depicted the human form with symmetrical perfection. Humanism was noted for 3 things. The revival of classical Greek/Roman art forms and styles, faith in the nobility of man as apposed to pure worship of religious or god-like figures; and finally the appreciation of the human body, that influenced almost all artists and architects of the era to portray this accurately in their work. Humanism shaped the art of the High Renaissance period through a change in architectural style and content; subject matter of paintings and sculptors; and a difference in the anatomical structure and proportions of man. People became important and an appreciation for human life fell apparent through a range of art where human history and perspective was no longer considered sinful, but was explored multiple times with a range of artists. Humanism provoked the study of classical and mythological traditions. Paintings began to depict Roman or Greek deities. Biblical figures no longer subjugated artworks with height and proportion, but became equal to man. Sculptors began creating humanist characters that were strong and noble, architects began referring to classical and ancient antiquity for new innovation towards humanist architecture†¦ the freedom of thought and self expression was at its highest.

Betty Neuman

The theorist I selected is Betty Neuman. The theory’s historical background is extensive and has evolved over the years. According to www. nursingtheories. org it states â€Å"Neumann developed her Systems Model Theory in 1972 with the book entitled The Neuman Systems Model: Application to Nursing Education and Practice which included the Nursing process format & care plans included. In 1989 the book The Neuman Systems Model, 2nd ed. Created environment added to expand concept of environment. Spiritual variable added to diagram as fifth variable. The year 1995 brought about another book entitled The Neuman Systems Model, 3rd ed.Chapters on culture, international use of the Model, applications to administration and construction of conceptual-theoretical-structures for research added. In 2002 The Neuman Systems Model, 4th ed. Co-edited by Drs. Betty Neuman and Jacqueline Fawcett. Guidelines for clinical practice, model-based research, education and administration, plus appropri ate tools highlight this edition. The year 2010 The Neuman Systems Model, 5th ed. Co-edited by Drs. Betty Neuman and Jacqueline Fawcett. Chapters include an expansion of the client system as an individual, family, group and community.Highlights include advances in thinking about the created environment, reconstitution, and critical thinking within the context of the NSM. Middle-range theory development and integrative theorizing conclude the edition† (2013). A Description of key points of the theory are described on the website www. nursingtheories. org â€Å"The Systems model viewed the client as an open system consisting of a basic structure or central core of energy resources which represent concentric circles. Each concentric circle or layer is made up of the five variable areas which are considered and occur simultaneously in each client concentric circles.These are: Physiological – refers of bodily structure and function. Psychological – refers to mental p rocesses, functioning and emotions. Sociocultural – refers to relationships; and social/cultural functions and activities. Spiritual – refers to the influence of spiritual beliefs. Developmental – refers to life’s developmental processes† (2013) There are two major concepts regarded in the model. The first is stress reaction and systematic feedback loops. As it states on the website www. currentnursing. org â€Å"Client reacts to stress with lines of defense and esistance.Continuous feedback loops fine-tune the lines of defense and resistance so as to achieve maximal level of stability. The client is in continuous and dynamic interaction with the environment. The exchanges between the environment and the client are reciprocal (each one is influenced by the other). The goal is to achieve optimal system stability and balance. Prevention is the main nursing intervention to achieve this balance. Primary, secondary, and tertiary prevention activities ar e used to attain, retain, and maintain system balance† (2013).

Counseling †an overview of the adlerian theory

Alfred Adler was the founder of Individual Psychology the definition of which is the indivisible of the human personality. The Adlerian theory supposes a single motivating force behind all our behavior, that of striving for perfection. They attempt also to marry the disparities between â€Å"The Self-concept† and â€Å"The Self-ideal†. Along with these come the â€Å"Weltbild† or worldview and our own personal â€Å"right-wrong code† known as â€Å"The Ethical convictions†. Adler argued that humans are born striving to belong are motivated by feelings of inferiority throughout their lives.In order to clearly define what is unhealthy we need to take a look at what is deemed healthy in as far as Adlerian theory has tabled it. The aptitude for a â€Å"Feeling of community† is necessary thereafter becoming ability followed by attitude and motivation. Alfred Adler maintained that individuals were all born with this but that it has to be nurtured t o be of any value as in the ability to make contact with others, relating to them in useful ways and then contributing to the common welfare (Henry T. Stein 1997).The intellectual capabilities include understanding others points of view and needs, accepting common sense over private logic and recognizing the interdependency of people. Appreciating the contributions of others and reasoning with a view to the immediate and future social consequences. The emotional capabilities include empathy for others, feeling connected with others and the ability to feel and express acceptance, liking and love for others. In relation to the environment, or our â€Å"Style of life†, there are both attitudinal and motivational capacities.The attitudinal capacities include feeling at home on earth, a sense of harmony with the universe and a deep identification with others. This also means letting go of the preoccupation of self and along with this comes a profound sense of belonging. The motiva tional capacities include sustaining an active, creative and generous interest in the welfare of others. Contributing significantly to the community and making unconditional, ongoing, spontaneous and positive social effort. The feeling of community is not manifest as mere conformity rather it implies a constant striving for improvement and correction toward an ideal community for all.From an Adlerian point of view, genuine ethics are a result of a high level of the â€Å"Feeling of community† and are a reflection of optimum mental health. Harold Mosak (1995) identified five underlying assumptions to the Adlerian theory. A) The individual is unique, b) the individual is self consistent, c) the individual is responsible, d) the person is creative, an actor, a chooser, and e) people in a soft deterministic way can direct their own destinies (Mosak, 1995, p87). This is basically the identification of what we are born with.The understanding is however that mental ill health occurs when these are not properly nurtured with a view towards enriching the community as a whole. We now can start painting a clearer picture of unhealthy functioning in an individual. A sense of inferiority is an indicator of mental ill health, this of course, only being a symptom of the larger problem, that being â€Å"Self-obsession†. Self-obsession occurs when there is a lack in the feeling of community. Another indicator is when strivings are for the individual’s greater glory and not for the purpose of overcoming life’s difficulties.If the individual is not engaged in striving for self-realization, in contribution to humanity and making the world a better place to live then harmony cannot be present mentally. The role of environment in attaining mental health is paramount. In redirecting the client toward a fulfilling life one is teaching them the importance of a holistic approach. A very simplistic example would be if a client were living in an unhealthy situ ation, perhaps above a club. They need a fair amount of peace in order to study but find it impossible in the current situation.They then stay out all night at libraries in order to find the peace they need but not getting the rest they need to regenerate with all the traveling. This is an extremely simplistic example illustrating a domino effect. The rest of the client’s affairs will start falling apart as they try to keep up with not having had enough sleep. Another little pearl of wisdom here would be â€Å"If you keep doing the things you are doing, you will keep on getting the results that you’re getting†.Now their motivation for moving away might be that they cannot afford to move away. A suggestion would be to share a residence on a communal basis where the necessary structure is present. A small change, as inconsequential as it may seem, has the power of positivity behind it. It spurs on further change in the â€Å"Style of Life†. Adler maintained that human beings were born teleological. His primary example being, that of an infant who as a result of its initial helplessness feels inferior and strives to overcome that by developing to a higher level.Feeling inferior and compensating for that by way of development is the dynamic force behind the motivation, which propels the individual throughout life. This process, as Adler stated, begins in infancy where the child is aware of others who are larger and stronger than they are. In order to survive and attain our goals we must strive forward. Adler described these as minus situations where children compared themselves to older children or adults. The inferiority feelings then become the motivation for striving towards plus situations.Adler said that individuals were not always guided in their actions by reality but also by fictitious goals. Hence the Adlerian concept of the final goal, a fictional creation, an imagined ideal situation that guides a person in the present. The f inal goal is the result of a process that is unique to each individual, a process that Adler calls â€Å"Private Logic†. The process, by which we overcome the obstacles in our way, was coined by Adler as â€Å"Style of Life†. This pattern is generally set by the time we are 6 or 7 years old and is quite difficult to change thereafter.Using Adler’s definition of 3 broad categories of people in terms of neurosis we will illustrate how these two different types encounter and overcome obstacles. Subject A is a Ruling Type (Dr George C. Boeree (2005). They are from early years characterized by their overwhelming need to win. Subject A’s method of overcoming an obstacle will more than likely be confrontational and aggressive. There is no doubt, however, that this obstacle will be overcome but without regard for the consequences. Subject B is categorized as an Avoiding Type (Dr George C.Boeree), perhaps self-explanatory. They only live life through avoidance and as a result never actually grow. As a result of this lack of growth, this type may eventually succumb to psychosis and then retreat within themselves. This was a very simplistic example but serves to highlight the extremes between individual responses. An important skill we have from infancy is the ability to elicit care from others. First and foremost an infant is born physically appealing to its caregiver and has very effective ways of eliciting care.Crying is the most emotive way of eliciting care and is very seldom ignored. If the crying of an infant carries on for an extended period of time then the adult becomes anxious and panicky. This almost certainly ensures that the infant receives the care it needs. Crying is used throughout our lives as a means of manipulation or eliciting care from others. The basic summation here is that manipulation in any form makes up part of our daily interactions with other people. An example would be a teenager seeking a later curfew, citing th eir friend curfews as examples.The Coup de Grace being â€Å"The other parents trust their children† or â€Å"You don’t love me†. Both of these are extremely emotive to parents. Humans by nature are sybaritic and such a sense of community needs to be nurtured and developed throughout their lives. Alfred Adler himself was an early follower of Freud, breaking away later due to the disparities in their particular theories. This perhaps illustrates that there is no holistic method of psychotherapy yet and that perhaps a combination of all the most pertinent types is actually the path one should be following.This is certainly debatable, especially to devotees of either end of the spectrum. The evidence however points to an infinite spectrum of complexity in the human psyche, one which we are perhaps no closer to approaching with any real insight. The Adlerian theory however was a breakthrough in it’s time with aspects such as labeling us individuals which brou ght about a more effective approach to psychotherapy. There is no one set way of treating everyone and the closer to personal the experience of psychotherapy is brought, the closer a solution you get.This is perhaps a simplistic summary of what is essentially a complex theory with many components but the central theme for Alfred Adler was, unlike Freud, he did not believe that our only drives were basic and animalistic. This is a solid argument based on the fact that we are sentient beings with the ability to reason and therefore are able to direct our destinies to a large degree. The study of human behavior is ongoing; call it a â€Å"Work in progress†. All theories and studies will have an impact on psychotherapy as we know it, by its very nature continuing to evolve as we do.

Nicomachean Ethics Essays - Social Philosophy, Virtue Ethics

Nicomachean Ethics Essays - Social Philosophy, Virtue Ethics Nicomachean Ethics Philosophy 11/15/99 Achieving excellence in terms of Aristotle's Nichomachean Ethics Before actually focusing on the main details of Aristotle's Argument, we must pay careful attention to the opening remarks he makes in Book I about the nature of his inquiry. The first important point that he stresses is that the study of the character of human beings is dependent on what a human being is. Aristotle states that that a human is not a man that lives in isolation, but a man that also lives with parents, children, wife, and friends and fellow citizens generally, since man is by nature a social and political being. Humans, in other words, derive their identity and accordingly their moral purposes from their participation in their community, from the interaction with their parents, ancestors, friends, customs, institutions and laws. Because of this, every ethical uncertainty or question must be resolved by taking into account the essential and political basis of human life. If one is to discuss what it is that makes a man good, we have to really be considering which decisi ons will actually benefit or make the society good. Aristotle sees that individual as being a part as a part of a large and complex group of people with member of all sorts of capabilities. The purpose of each individuals life is evaluated in relation to the other members of the community. Although different communities live by different rules and strive for different goods, is possible to reach an understanding of what moral excellence is in any community by studying what it is that constitutes effective community membership. Another important observation made by Aristotle is the fact that to study human ethics, we must focus on the world around us. We must focus on the traditions of our community, the accepted theories of earlier philosophers, especially those most famous for their wisdom. These theories we must study, not so as to find inconsistencies in them, but to try to discover what it is they have in common and how they can affect our understanding of what the best way to live is. Aristotle also underlines the fact that everything we learn from the observations we make will be nothing more than an approximate approach for dealing with ethical questions. Ethics is not an exact science. One last introductory point is that this approach is intended only for those who already have some sense of virtue instilled in them. To understand some of the principals of moral conduct requires some existing sense of virtue. Aristotle then proceeds to explain that all human activities have a specific goal or end to them. Although not much proof is given to back this up, it is essential to his argument because it infers that the nature of goodness is linked to some final destination. The excellence of humans is linked to their growth towards to some realization of his best nature. Once he has established the notion that all human activities are directed by some final goal, Aristotle proceeds to define the final goal in human life should be. He searches for the most important activity that we pursue for its own sake, something above all other goods. This final goal is happiness. He gives a sense that happiness is derived from success. A full happy life will include success no only and necessarily for oneself, but for all of one's family as well. We do not achieve happiness by actively seeking it, but rather by following the pursuit of all the other goods. Aristotle then proceeds to explain that every object, living or dead has a specific function for which it is designed. The excellence of a person will be derived by how well he fulfills his function. Sine a human being is designed above all to be a social and political being, then excellence in humans should be measured by how well they can carry out their political or social roles. By putting together all of the above notions, Aristotle offers his listeners a fundamental moral principal. A good man is one whose life, which should consist of trying to achieve set goals, is in conformity with excellence or virtue. It is understandable that there is a difference between being successful

Liko Essays

Liko Essays Liko Paper Liko Paper Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . | - Top of Form | 1 CORRECT| | Value is the customers perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n):| | | A)| functional benefit. | | | B)| experiential benefit. | | | C)| social benefit. | | | D)| psychological benefit. | | E)| internal benefit. | | | | | | Feedback: Difficulty: Hard LO: 01-01 Topic: The Role of Marketing Blooms: Apply AACSB: Reflective Thinking Page: 07 Value is the customers perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product), experiential (what it feels like to use the product), and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT| | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | A)| It shifted marketplace power from retailers to manufacturers. | | | B)| It led to increasing dependence on the advertising element of the promotion mix. | | | C)| It led to the rapid growth and development of database marketing. | | | D)| It created a lessening need for advertising agencies to be accountable for their actions. | | | E)| It shifted marketing expenditure from non-traditional to traditional media advertising. | | | | | | Feedback: Difficulty: Easy LO: 01-03 Topic: Reasons for the Growing Importance of IMC Blooms: Remember AACSB: Analytic Page: 14 Major characteristics of this marketing revolution include: the growth and development of database marketing. Many companies now have extensive databases containing customer names; geographic, demographic, and psychographic profiles, purchase patterns; media preferences, credit and other financial information; and other relevant characteristics. | | 3 CORRECT| | Which of the following statements is true about branding? | | | A)| Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity. | | | B)| A well-known brand has a competitive advantage in the market. | | C)| Companies trying to sell their products internationally do not benefit from having a strong brand name. | | | D)| The appeal of recognized brand names is declining. | | | E)| Many organizations view the process of creating and maintaining a strong brand as a liability. | | | | | | Feedback: Difficulty: Medium LO: 01-03 Topic: The Role of IMC in Branding B looms: Understand AACSB: Analytic Page: 15 With more and more products and services competing for consideration by customers who have less and less time to make choices, well-known brands have a major competitive advantage in todays marketplace. | 4 CORRECT| | ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | | | A)| Selective-demand| | | B)| Direct| | | C)| Trade| | | D)| Primary-demand| | | E)| Secondary-demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Blooms: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Primary-demand advertising is designed to stimulate demand for the general product class or entire industry. Selective-demand advertising focuses on creating demand for a specific companys brands. | 5 INCORRECT| | The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the product. The ad is an example of _____ advertising. | | | A)| consumer| | | B)| trade| | | C)| cooperative| | | D)| comparative| | | E)| primary demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Blooms: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers. The goal is to encourage channel members to stock, promote, and resell the manufacturers branded products to their customers. | | 6 INCORRECT| | Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kelloggs cereal. Which element of integrated marketing communications was being used in this case? | | | A)| Sponsorship| | | B)| Interactive marketing| | | C)| Direct-order advertising| | | D)| Sales promotion| | | E)| Exchange advertising| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Sales Promotion Blooms: Analyze AACSB: Reflective Thinking Page: 23 Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT| | SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. By co-sponsoring this event, SoBe was indulging in:| | | A)| trade advertising. | | | B)| direct marketing. | | | C)| personal selling. | | D)| primary-demand advertising. | | | E)| public relations. | | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Publicity Blooms: Analyze AACSB: Reflective Thinking Page: 25 Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activi ties-to enhance an organizations image. | | 8 CORRECT| | Advertisements, websites, press releases, brochures and point-of-purchase displays are all examples of:| | | A)| intrinsic touch points. | | B)| company created touch points. | | | C)| consumer created touch points. | | | D)| unexpected touch points. | | | E)| extrinsic touch points. | | | | | | Feedback: Difficulty: Easy LO: 01-05 Topic: IMC involves Audience Contacts Blooms: Remember AACSB: Analytic Page: 26 Company created touch points are planned marketing communication messages created by the company such as advertisements, websites, news/press releases, packaging, brochures and collateral material, sale promotions, and point-of-purchase displays along with other types of in-store decor. | | 9 INCORRECT| | During an internal analysis conducted for the creation of the marketing plan of PSA Peugeot Citroen, Europes second-biggest car manufacturer, the company would have discovered:| | | A)| a potential market in the United States. | | | B)| the image of the company as an efficient manufacturer. | | | C)| how competition from Volkswagen is impacting the companys growth. | | | D)| untapped target markets. | | | E)| the current demographic trends in the environment. | | | | | | Feedback: Difficulty: Medium LO: 01-06 Topic: Promotional Program Situation Analysis Blooms: Remember and Understand AACSB: Analytic Page: 29 Another aspect of the internal analysis is assessing the strengths and weaknesses of the firm or the brand from an image perspective. Often the image a firm brings to the market will have a significant impact on the way the firm can advertise and promote itself as well as its various products and services. | | 10 INCORRECT| | The external analysis (done for the creation of the marketing plan) of the situational analysis would examine:| | | A)| the image of the company or the brand. | | | B)| the characteristics and buying patterns of the firms ustomers. | | | C)| the firms ability to implement the promotional program. | | | D)| the selection and evaluation of the ad agency. | | | E)| the results of the previous marketing plan. | | | | | | Feedback: Difficulty: Easy LO: 01-06 Topic: Promotional Program Situation Analysis Blooms: Remember AACSB: Analytic Page: 32 An important part of the external analysis is a detailed consideration of customers characteristics and buying patterns, their decision processes, and factors influencing their purchase decisions. | Bottom of Form